Lead Analyst, Ad Forecasting & Inventory Yield

About the role

We’re seeking a Lead Analyst, Ads Forecasting & Inventory Yield to serve as a strategic individual contributor and functional expert on our team of forecasting and yield specialists working to maximize profitable ad revenue across Roku’s AVOD ecosystem.

This role combines deep analytical expertise, cross-functional leadership, and hands-on execution to influence business strategy, drive forecast accuracy, optimize inventory monetization, and mentor team members.

Responsibilities

• Serve as the primary DRI for end-to-end forecast reporting (demand, supply, yield), driving strategic insights into revenue, gross profit, sell-through, fill rate, and other key KPIs across the Roku ads ecosystem
• Own global demand forecasts and in-quarter revenue pacing views; architect tools for scenario analysis, what-if modeling, and performance-versus-plan tracking that inform executive decision-making
• Build and maintain analytical frameworks that measure forecast performance, identify gaps, quantify risks and opportunities, and directly influence roadmaps and business strategy
• Lead recurring cross-functional meetings and forums with Revenue Operations, Finance, and Product leadership — translating forecast and inventory insights into pricing, packaging, and yield strategies
• Proactively identify, develop, and execute recommendations to improve monetization and gross profitability
• Standardize, centralize, and define new metrics that give RevOps and executive leadership clear views into business health from an inventory, yield, and product perspective
• Own the roadmap for the team’s scalable dashboard suite, including enhancements, tech debt reduction, and automation priorities; delegate and oversee execution across junior resources
• Serve as the primary stakeholder (DRI) on specific ad products and systems related to monetization, yield optimization, and operational efficiency
• Collaborate with Business Automation, Data Engineering, and Product teams to ensure reporting requirements are represented in data models and pipelines; initiate cross-functional projects where gaps exist
• Deliver ad hoc analysis and strategic insights as Roku explores new ad units, formats, packaging, and business development initiatives

Requirements

Experience 7–10+ years in digital advertising, streaming/CTV, or related fields in an inventory, yield, revenue operations, forecasting, or business analytics role

Experience partnering with and presenting to Directors, VPs, and executive stakeholders in a high-growth media/tech or streaming environment strongly preferred

Proven track record leading complex, cross-functional projects end-to-end — from problem definition through implementation, change management, and impact measurement — with minimal oversight

Demonstrated experience mentoring or informally leading junior analysts and delegating workstreams effectively

Domain & Technical Skills:

• Top-tier technical repertoire: SQL, data visualization, Excel modeling, and executive-ready presentation — recognized as a functional expert across the organization
• Strong knowledge of digital ad serving tools, industry metrics, and terminology; programmatic buying/selling and auction dynamics experience is a plus
• Solid understanding of yield and monetization strategy (floor pricing, packaging, auction dynamics, supply/demand balancing) with the ability to influence product roadmaps
• Hightly proficient in Excel (advanced formulas, modeling, scenario analysis) and PowerPoint for executive-ready storytelling
• Experience with BI tools (Looker, Tableau, or similar) for dashboard development, self-service analytics, and automation

Qualifications

Executive-style communication — clear, concise, solution-oriented; able to independently present complex topics to Directors and Executives with confidence

Strong project management and detail orientation; manages multiple large-scale initiatives with minimal oversight, informing and updating leadership proactively

Works autonomously with full command of the business; builds consensus and alignment across stakeholders before executing

Serves as an organization-wide ‘Go To’ for a specific skillset or body of knowledge

Skills

• Top-tier technical repertoire: SQL, data visualization, Excel modeling, and executive-ready presentation — recognized as a functional expert across the organization
• Strong knowledge of digital ad serving tools, industry metrics, and terminology; programmatic buying/selling and auction dynamics experience is a plus
• Solid understanding of yield and monetization strategy (floor pricing, packaging, auction dynamics, supply/demand balancing) with the ability to influence product roadmaps
• Hightly proficient in Excel (advanced formulas, modeling, scenario analysis) and PowerPoint for executive-ready storytelling
• Experience with BI tools (Looker, Tableau, or similar) for dashboard development, self-service analytics, and automation

Benefits

• Global access to mental health and financial wellness support and resources
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
• Paid time off to support evolving work and life needs

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
• Comprehensive benefits include global access to mental health and financial wellness support and resources.
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs.

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.