Lead Analyst, Ad Forecasting & Inventory Yield

Role Overview

We're seeking a Lead Analyst, Ads Forecasting & Inventory Yield to serve as a strategic individual contributor and functional expert on our team of forecasting and yield specialists working to maximize profitable ad revenue across Roku's AVOD ecosystem.

Responsibilities

• Serve as the primary DRI for end-to-end forecast reporting (demand, supply, yield), driving strategic insights into revenue, gross profit, sell-through, fill rate, and other key KPIs across the Roku ads ecosystem
• Own global demand forecasts and in-quarter revenue pacing views; architect tools for scenario analysis, what-if modeling, and performance-versus-plan tracking that inform executive decision-making
• Build and maintain analytical frameworks that measure forecast performance, identify gaps, quantify risks and opportunities, and directly influence roadmaps and business strategy
• Lead recurring cross-functional meetings and forums with Revenue Operations, Finance, and Product leadership — translating forecast and inventory insights into pricing, packaging, and yield strategies
• Proactively identify, develop, and execute recommendations to improve monetization and gross profitability
• Own the roadmap for the team's scalable dashboard suite, including enhancements, tech debt reduction, and automation priorities; delegate and oversee execution across junior resources
• Serve as the primary stakeholder (DRI) on specific ad products and systems related to monetization, yield optimization, and operational efficiency
• Collaborate with Business Automation, Data Engineering, and Product teams to ensure reporting requirements are represented in data models and pipelines; initiate cross-functional projects where gaps exist
• Deliver ad hoc analysis and strategic insights as Roku explores new ad units, formats, packaging, and business development initiatives

Qualifications

• 7–10+ years in digital advertising, streaming/CTV, or related fields in an inventory, yield, revenue operations, forecasting, or business analytics role
• Experience partnering with and presenting to Directors, VPs, and executive stakeholders in a high-growth media/tech or streaming environment
• Proven track record leading complex, cross-functional projects end-to-end — from problem definition through implementation, change management, and impact measurement — with minimal oversight
• Demonstrated experience mentoring or informally leading junior analysts and delegating workstreams effectively
• Strong knowledge of digital ad serving tools, industry metrics, and terminology; programmatic buying/selling and auction dynamics experience is a plus
• Solid understanding of yield and monetization strategy (floor pricing, packaging, auction dynamics, supply/demand balancing) with the ability to influence product roadmaps
• Highly proficient in Excel (advanced formulas, modeling, scenario analysis) and PowerPoint for executive-ready storytelling
• Experience with BI tools (Looker, Tableau, or similar) for dashboard development, self-service analytics, and automation

What Will You Use AI For?

At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.

Experience and Skills

• Experience in digital advertising, streaming/CTV, or related fields
• Experience partnering with and presenting to Directors, VPs, and executive stakeholders
• Proven track record leading complex, cross-functional projects end-to-end
• Strong knowledge of digital ad serving tools, industry metrics, and terminology
• Highly proficient in Excel (advanced formulas, modeling, scenario analysis)
• Experience with BI tools (Looker, Tableau, or similar)

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off