Lead, Account Management

Job Summary

The Lead, Account Management role at Snap Inc. is responsible for servicing senior relationships with high-growth customers alongside Client Partners and Account Managers. This role involves leading initiatives, developing long-term campaign strategies, and serving as a consultant to drive revenue growth and foster strategic partnerships.

Key Responsibilities

• Build robust business cases and perform comprehensive opportunity sizing to influence and advocate with Leadership and XFN based on client, vertical, and business needs to drive revenue growth and foster strategic partnerships.
• Lead and execute initiatives in partnership with senior internal stakeholders (e.g., new tools, training) and establish yourself as an esteemed industry thought leader and expert practitioner to uplevel the team and enhance Snap’s offering/go-to-market strategy.
• Support key accounts, serve as a consultant to develop and implement long-term campaign strategy, and focus on high-level strategic initiatives that significantly impact revenue across the account.
• Devise scalable growth strategies by advising on product, technical, measurement capabilities, and maximizing campaign performance to enhance and deliver on the client's business goals.
• Consult strategically through campaign design, execution, and upsell recommendations, leveraging complex performance data to deliver impactful, data-driven business insights to influence account strategy and enhance advertising offerings using insightful data analysis.
• Inform sales pipeline with insights on campaign performance and customer feedback; proactively highlight areas of softness and propose initiatives to address.
• Serve as a leader and mentor to account management, disseminating best-in-class work across the team and broader organization (guiding KPI-driven measurement strategies, identifying performance trends, optimizing campaigns to achieve results, and providing strategies for upsell opportunities).
• Foster alignment across cross-functional partners to deliver on unique business and performance needs that extend beyond single campaign activations.
• Provide mentorship and influence to Account Managers across regions.

Qualifications

• Bachelor's or Master's degree in business, communications, marketing, or another related field or equivalent years of experience.
• 8+ years of experience in the digital media space.
• 5+ years of experience in Account Management/Sales/Analytics.
• Strong Excel and PowerPoint skills, with experience analyzing datasets and delivering actionable insights.
• Expert understanding of media management, campaign diagnostics, and optimization within a biddable auction advertising environment.
• Demonstrated ability to proactively identify and solve problems by analyzing large data sets.
• Strong analytical and strategic thinking, with the ability to identify key opportunities and transform them into action.
• Natural confidence and strong presence towards C-Level representatives at key clients.
• Ability to work effectively with cross-functional teams and all levels of management.
• Advanced industry knowledge - very experienced in ad tech/online marketing technologies and understands how to implement them for an effective and efficient marketing strategy.
• A strong profile as an external product consultant, actively educating clients on product solutions, industry best practices, and emerging trends to grow existing business partnerships.
• Expert ability to find ways to overcome major hurdles and unblock spend.
• Advanced subject matter expert in complex/technical product and measurement capabilities.
• Experience setting priorities and driving results through delegation.