Law Firm Marketing Associate

About the role

Support the development and execution of firmwide marketing and business development strategies.

Responsibilities

• Aid in drafting and editing marketing materials, including pitch decks, client alerts, website content, and attorney biographies.
• Manage and update website content through CMS platforms and assist with SEO optimization efforts.
• Collaborate with attorneys to prepare RFP responses, proposals, and client presentations.
• Plan and execute firm-sponsored events, webinars, and client-facing initiatives.
• Support social media and digital marketing efforts, including content scheduling and performance tracking (e.g., LinkedIn).
• Track marketing analytics and prepare reports on campaign performance and ROI.
• Maintain marketing databases, contact lists, and CRM systems.
• Monitor industry trends, competitor activity, and emerging opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 10+ years of marketing or business development experience, preferably within a law firm or professional services environment.
• Strong writing, editing, and communication skills with close attention to detail.
• Proficiency in Microsoft Office Suite and familiarity with CRM and email marketing platforms (e.g., Salesforce, Mailchimp).
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Professional demeanor and ability to interact effectively with attorneys and senior stakeholders.
• Experience with legal directory submissions and awards processes.
• Familiarity with website CMS platforms and basic HTML.
• Knowledge of SEO/SEM and digital marketing analytics tools.
• Prior exposure to event planning or client engagement initiatives.

Benefits

Competitive base salary (typically $70,000 - $100,000, depending on experience)

Bonus eligibility

Comprehensive benefits package

Salary Type : Annual Salary

Currency Type : USD