Laura Falafel

Laura Falafel is a creative director with a sharp eye for internet aesthetics, known for blending humor with bold, standout ideas. She creates original, platform-native content instead of recycling TV ads — a fresh approach that’s earned her awards like Best Social Campaign 2024 for McDonald’s. Since moving from classic to digital advertising in 2016, Laura’s led major campaigns for clients like Spotify, Deutsche Bahn, and NIVEA. With a unique feel for the zeitgeist and a knack for storytelling, Laura’s work doesn’t just meet the moment; it sets new standards.