Lacrosse Events - Sales Manager

Key Responsibilities

• Develop and execute a comprehensive sales strategy across events, regions, and organizations.
• Identify, prospect, and close new business opportunities (brands, teams, organizations).
• Drive team and player participation in tournaments, showcases, and leagues.
• Build and manage relationships with corporate partners and vendors.
• Create customized partnership packages aligned with brand and event objectives.
• Maintain high retention and satisfaction across all accounts and events.
• Collaborate with club directors to maximize registration and revenue.
• Support pricing strategy, packaging, and promotional initiatives.
• Identify opportunities to upsell premium experiences and services.
• Maintain accurate pipeline tracking and forecasting.
• Analyze sales data to optimize performance and identify growth opportunities.
• Report on KPIs including revenue, conversion rates, and retention.

Minimum Qualifications

• 1–3+ years of sales experience (sports, events, or youth athletics preferred).
• Proven track record of hitting or exceeding revenue targets.
• Strong relationship-building and negotiation skills.
• Experience in sponsorship sales, event sales, or lacrosse club/team engagement is a plus.
• Highly organized with the ability to manage multiple priorities.
• Willingness to travel for events, meetings, and tournaments.
• Must have valid driver’s license and be able to lift 50 pounds.

Preferred Experience

• Background in lacrosse or familiarity with the club/travel sports landscape.
• Experience selling into youth sports organizations or families.
• Existing network within lacrosse, recruiting, or club sports communities.

Key Traits for Success

• Competitive, self-starter mindset.
• Strong communicator and storyteller.
• Strategic thinker with hands-on execution ability.
• Passion for youth sports and athlete development.

Compensation & Benefits

• Competitive salary + commission.
• Comprehensive benefits package, including medical, dental, vision, FSA/HSA accounts, life insurance, paid holidays, and a generous PTO plan, as well as other elective insurance options.
• 401K retirement savings plan.
• Paid Parental Leave.
• Travel opportunities to premier lacrosse events nationwide.
• Opportunity to grow within the 3Step Sports platform.