Key Account Manager - POPLIFE

About the role

The Spritz Specialist is responsible for driving in-market execution, account relationships, and program performance for a premium liquor brand’s summer spritz initiative. This role owns a portfolio of priority on-premise accounts and is accountable for building strong trade relationships, securing and supporting menu features and events, while increasing visibility, trial, and volume throughout the summer season.

Responsibilities

• Manage (5) priority on-premise accounts
• Serve as the day-to-day point of contact for assigned account communications
• Build and maintain relationships with owners, managers, bartenders, and staff
• Establish the brand as a go-to recommendation within each account
• Maintain consistent account presence and engagement
• Sell in and support season-long spritz feature concepts that drive sustained visibility and volume
• Secure menu placements and ongoing features across accounts
• Drive multi-SKU distribution and close gaps in target accounts
• Introduce simple, approachable spritz serves that are easy for staff to recommend and execute
• Build authentic relationships with consumers, bartenders, and the industry to drive advocacy
• Conduct staff trainings and execute sampling initiatives (1400+ samples) to drive trial
• Research, identify, and outreach to new accounts, partnerships, and event opportunities
• Ideate, develop, and present event and activation concepts tailored to the local market
• Own and execute pop-ups, on-premise events, and experiential activations that bring the brand to life
• Host bartender, industry, and consumer outings to drive engagement and awareness
• Leverage social media to amplify in-market activity and lifestyle moments
• Manage local account spend and bar budgets to maximize impact and ROI
• Confirm participating accounts and manage event advancement
• Congnorate with the local sales team to confirm product availability and delivery
• Oversee event kit organization, including preparation, packing, shipping, and tracking, with support of the POPLIFE Account Team
• Support local portfolio ambassador communications & oversee local staff onboarding
• Support the local distributor's product confirmation
• Oversee POS, event kit organization, and distribution logistics
• Oversee event asset purchasing
• Oversee third-party vendor coordination
• Oversee asset inventory management
• Serve as the day-to-day point of contact for assigned client communications
• Provide regular status updates and progress reporting
• Participate in internal check-ins to ensure cross-functional alignment
• Develop client reporting and post-program learnings
• Lead or support client share-outs of reporting and insights

Qualifications

• Established on-premise and trade relationships in Boston
• Experience in hospitality, beverage/spirits, or experiential marketing
• Proven ability to influence accounts and drive sell-in
• Strong communication, organization, and relationship management skills
• Self-starter with deep knowledge of the local market and culture