Key Account Manager (Convenience Store)

About the role

We are looking for a commercially driven and customer-focused Key Account Manager to manage and grow key retail accounts across the Convenience and Modern Trade channels. By building strong strategic customer partnerships, executing effective commercial and in-store initiatives, and ensuring operational excellence, you will play a key role in driving sales growth, achieving revenue targets, and delivering sustainable business results.

Responsibilities

• Manage and grow assigned key accounts to achieve sales, profitability, distribution, and market share targets.
• Develop and maintain strong business relationships with key retailers, buyers, and business partners.
• Develop and execute annual business plans and customer joint business plans, including sales forecasts, promotional strategies, and growth initiatives aligned with business objectives.
• Monitor sales performance, distribution, pricing, assortment, promotions, and competitor activities to identify growth opportunities.
• Drive excellence in in-store execution by ensuring product availability, planogram compliance, merchandising standards, POSM deployment, display execution, and promotional readiness.
• Collaborate closely with Merchandising, Marketing, Supply Chain, Finance, and Operations to ensure seamless execution of promotions, new product launches, and operational initiatives.
• Conduct regular business reviews with customers to evaluate performance, identify opportunities, and develop joint business plans.
• Analyse sales data, shopper insights, and market trends to provide actionable recommendations that drive business growth.
• Ensure timely and accurate execution of pricing updates, promotional submissions, product listings, customer requirements, and internal processes.
• Drive continuous improvement by identifying execution gaps, resolving operational challenges, and implementing initiatives to enhance account performance and customer satisfaction.
• Undertake any additional duties or responsibilities that may be assigned from time to time.

Requirements

• Bachelor’s Degree in Business, Commerce, Marketing, or equivalent.
• Minimum 3 years of Key Account Management, Sales, or Commercial experience within FMCG, preferably in Modern Trade or Convenience Store (CVS).
• Proficient in data analysis, Microsoft Excel, PowerPoint, and performance reporting.

Skills

• Commercially minded with a strong understanding of key account management, retail operations, promotional planning, merchandising, and in-store execution.
• Results-driven with a proven track record of managing key accounts, driving sales growth, and delivering successful commercial initiatives.
• Analytical problem-solver comfortable working with sales performance data, profitability analysis, ROI evaluation, forecasting, budgeting, and P&L management.
• Confident communicator and negotiator with strong presentation, stakeholder management, and relationship-building skills.
• Agile and proactive individual who thrives in a fast-paced environment and effectively manages multiple stakeholders and priorities.
• Knowledge of, or a strong interest in, the alcohol industry (added advantage).

Benefits

• An organisation that invests in your growth and empowers you to excel through coaching and development opportunities.
• Commitment to supporting you in reaching your full potential while creating meaningful impact.
• A positive, inclusive, and high-energy workplace where your contributions matter.
• Collaborative team environment that values diverse perspectives, celebrates wins, and embraces innovation.