Junior Paid Search Specialist

Key Responsibilities

• Build, launch, and optimize paid search campaigns across Google Ads and Microsoft Ads under the direction of the Senior Growth Marketer.
• Handle day-to-day account management: keyword research, bid and budget management, negative keyword curation, ad copy, extensions, and search term reviews.
• Produce paid search client deliverables—performance reporting, optimization logs, and account summaries.
• Monitor channel analytics, flag anomalies, and surface early signals worth investigating.
• Support conversion tracking QA—verify conversions are firing correctly and escalate issues.
• QA campaigns prior to launch: targeting, budgets, ad copy, links, and tracking.

Minimum Requirements

• 1–3+ years of hands-on paid search experience (Google Ads and Microsoft Ads required), with a proven track record of scaling conversion-focused campaigns.
• Demonstrated ability to manage and optimize live campaigns, not just pull reports.
• Comfortable working with performance data in Excel/Sheets.
• Familiarity with conversion tracking fundamentals (Google Ads conversions, GA4, GTM basics).
• Strong organization, attention to detail, and clear written communication.
• Genuine eagerness to learn, take feedback, and grow into a more strategic role.

Bonus Skills

• Google Ads and/or Google Analytics certifications.
• Exposure to paid social, eCommerce (Shopify) accounts, or lead-generation accounts.
• Looker Studio dashboarding and/or basic SQL.
• Familiarity with Linear, Notion, Google Drive, and Slack.
• Prior agency or startup experience.