Junior Marketing Specialist

Responsibilities

• Manage day-to-day digital marketing activities across paid search, email, and event promotion initiatives.
• Build, launch, and refine Google Ads campaigns to improve reach, engagement, and lead generation.
• Track campaign performance through Google Analytics and translate data into practical recommendations.
• Support email marketing efforts by preparing, scheduling, and monitoring audience communications.
• Cook up promotional activities for events, including campaign setup and audience outreach through platforms such as Eventbrite.
• Partner with marketing leadership and internal stakeholders to keep projects organized and moving forward on schedule.
• Assist with in-office collaboration on designated hybrid workdays while maintaining productivity in a part-time schedule.
• Provide interim marketing support as the team adjusts to staffing changes and evolving business needs.

Requirements

• Working knowledge of Google Ads and Google AdWords campaign setup and optimization.
• Familiarity with Google Analytics and the ability to interpret performance metrics.
• Experience supporting or executing email campaigns for marketing outreach.
• Strong organizational skills with the ability to manage multiple priorities in a part-time role.
• Clear written and verbal communication skills for working with cross-functional teams.
• Comfort with a hybrid schedule that includes regular in-office collaboration.