Junior Marketer

Essential Duties

• Maintain a current listing of all resident care employee phone numbers.
• Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility, its programs, and services.
• Develop and maintain written policies and procedures that govern the release of information concerning residents, employees, and the facility in accordance with current privacy rules and regulations.
• Aid department directors in developing and using marketing and public relations policies and procedures; establish rapport between departments to ensure all staff understand their role in these programs.
• Review marketing and public relations policies annually and recommend updates as necessary.
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Impart and communicate facility policies regarding information release to employees, residents, family members, visitors, and government agencies.
• Ensure all public materials (manuals, brochures, information packets, etc.) are accurate and up to date.
• Organize and maintain internal communications using bulletin boards, newsletters, committee meetings, and announcements.
• Schedule and participate in departmental meetings related to marketing and public relations activities.
• Provide creative support for activity and social services departments in developing resident programs and publications.
• Maintain positive relationships with families, residents, and community and civic leaders.
• Coordinate with news media to share positive developments, new programs, or promotions.
• Keep the Administrator informed of media coverage or public information that could impact the facility.
• During emergencies, establish a public relations area to ensure accurate and policy-compliant information release.
• Aid in planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.

Qualifications

• Bachelor’s Degree from an accredited college or university, or equivalent.
• Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.
• Proficiency in Microsoft Office Suite required.

Compensation

$85,000 - $100,000 annually

Physical Demands

• Must occasionally lift or move up to 25 pounds.
• Prolonged use of a desktop or laptop computer.
• Regularly required to sit, stand, walk, talk, read, and hear.
• Frequent use of office equipment including copier, scanner, fax, telephone, and calculator.
• May be required to assist in resident evacuation during emergencies.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.