Junior Brand Manager

About the role

MFUSED is a high-growth cannabis brand built by operators, not spectators. We move fast, hold a high bar for quality, and expect the people on our team to bring the same energy to their craft that we bring to building this company. If you want to build brands in an industry that is still being written, this is the place to do it.

Responsibilities

• Campaigns & Go-To-Market Execution
• Own campaigns and Go-To-Market kits from concept through launch and post-launch recap
• Take a strategic idea and build it into a comprehensive go-to-market plan — timeline, deliverables, channels, and owners
• Support new product launches, seasonal campaigns, and integrated marketing initiatives across digital, retail, experiential, and sales channel
• Coordinate launch deliverables across teams and keep every workstream on schedule
• Ensure deadlines stay on track without needing reminders from your manager
• Creative & Content
• Build creative briefs that give agencies and internal creative teams a clear, actionable direction
• Draft copy for retail and digital placements, retailer communications, presentations, and campaign summaries — all in MFUSED's brand voice
• Afford assistance with the coordination of social calendars and organize content in partnership with the social team
• Develop polished marketing materials, presentations, and Go-To-Market kits that are ready to present to internal and external stakeholders
• Agency, Vendor & Cross-Functional Coordination
• Manage external agencies, vendors, and creative partners — tracking deliverables, timelines, and project milestones
• Work closely with creative teams and agencies to keep projects moving and on-brand
• Partner with sales and retail teams to make sure campaign materials and messaging support their needs in-market
• Gather information, organize content, and support the development of presentations for leadership and cross-functional partners
• Performance & Reporting
• Analyze campaign and launch performance and prepare post-launch recaps with key insights, recommendations, and performance metrics
• Track what is working and flag what isn’t — early and clearly

Requirements

• Education
• Bachelor’s degree in Marketing, Communications, or related field. Experience may substitute for a degree
• Required Experience
• 2+ years of experience in Brand Marketing, Consumer Marketing, Product Marketing, or Integrated Marketing
• Experience supporting brands in CPG, cannabis, beverage, lifestyle, fashion, beauty, or a similar consumer category
• Experience managing multiple campaigns simultaneously while keeping deliverables on time and aligned with brand standards
• Experience working with creative teams and agencies
• Experience taking a campaign idea or strategic initiative and building it into a comprehensive go-to-market plan, from concept through launch and post-launch recap
• Experience presenting ideas or Go-To-Market kits professionally to internal or external stakeholders
• Experience supporting new product launches, seasonal campaigns, and integrated marketing initiatives across digital, retail, experiential, and sales channels
• Experience drafting creative briefs, marketing copy, presentations, and campaign support materials while maintaining a brand’s voice
• Experience managing external agencies, vendors, and creative partners by tracking deliverables, timelines, and project milestones
• Experience analyzing performance and preparing post-launch recaps with key insights, recommendations, and performance metrics
• Experience gathering information, organizing content, and developing polished marketing materials to support presentations
• Experience working in a fast-paced, high-growth environment where priorities shift quickly and adaptability is essential
• Preferred Experience
• Experience in the cannabis industry or another regulated consumer products category
• Familiarity with retail and dispensary-level marketing execution
• Technical Skills
• Proficiency with Canva
• Experience with Asana (preferred)
• Strong copywriting skills
• Working understanding of email marketing
• Working understanding of social media strategy
• Ability to analyze campaign performance and translate data into recommendations
• Ability to manage deadlines independently, without reminders
• Ability to manage campaigns from start to finish with minimal oversight

Qualifications

• The physical demands and work environment described here are representative of what an employee encounters while performing the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.
• Employees who need an accommodation should contact HR to discuss options.
• Primarily an office/hybrid environment; regularly required to sit, use a computer, and communicate via phone, email, and video conferencing for extended periods
• Occasional travel to retail locations, events, photo/video shoots, or company offices may be required
• Occasional lifting of up to 15–20 lbs. (campaign materials, event supplies, or product samples)
• May be exposed to a retail, warehouse, or event environment on an occasional basis, including standing for extended periods during activations or launches
• Must be able to work occasional evenings or weekends to support launches, events, or campaign deadlines
• Regular and reliable attendance is an essential function of this role

Benefits

• Competitive base salary
• Medical insurance options
• 401(k) matching
• Employee Assistance Program (EAP)
• Paid company holidays, PTO, and sick leave
• Company events including holiday parties and summer events

What You Get in Return

• High standards deserve real support. MFUSED invests in benefits and resources that allow team members to sustain performance and take care of their lives outside of work.
• Depending on eligibility, this may include:
• Medical insurance options
• 401(k) matching
• Employee Assistance Program (EAP)
• Paid company holidays, PTO, and sick leave
• Company events including holiday parties and summer events

Other Duties

• This job description is not designed to cover or contain a comprehensive listing of every activity, duty, or responsibility required of the employee. Duties, responsibilities, and activities may change at any time, with or without notice, to meet the needs of the business.
• Compliance & Legal
• Candidates must be 21 years of age or older and meet all state cannabis employment requirements
• Career Development
• MFUSED encourages qualified internal team members to apply through our internal systems. Consideration will be based on experience, performance, and alignment with role expectations
• Equal Opportunity Employer
• All applicants will receive consideration without regard to protected characteristics under applicable law
• Internal Candidates
• MFUSED encourages qualified internal team members to apply through our internal systems. Consideration will be based on experience, performance, and alignment with role expectations
• E-VERIFY
• Mfused is participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program, please visit: http://www.uscis.gov/e-verify