Journey Orchestration Lead/Analyst

Journey Orchestration, Lead/Analyst Location: Miami, FL - Onsite M-Th, remote Fridays Position Summary The Lead, Journey Orchestration resource is a hands-on individual contributor responsible for executing and operationalizing enterprise journey orchestration and personalization strategy, with an initial focus on commercial and transactional email. This role partners closely with senior product leadership, CRM strategy, engineering, and analytics teams to translate enterprise vision into delivery-ready requirements, orchestrated journeys, and measurable outcomes. Qualifications 3–5+ years of experience in CRM, lifecycle marketing, personalization, or journey orchestration Hands-on experience with Salesforce Marketing Cloud or comparable platforms Strong understanding of customer lifecycle communications and data-driven personalization Experience working in agile, cross-functional delivery environments Key Responsibilities Journey Orchestration & Execution Plan and support execution of enterprise journey orchestration strategy across commercial and transactional email channels Design, build, and optimize lifecycle journeys within Salesforce Marketing Cloud, Adobe Target and similar platforms Ensure coordinated sequencing, suppression, and prioritization across communications and participate in designing governance structure Support expansion to additional channels over time (SMS, push, app, web) Delivery & Backlog Support Translate strategic direction into clear requirements, user stories, acceptance criteria and high-level technical diagrams Support a prioritized backlog aligned to enterprise personalization goals Partner with developers during agile delivery to clarify scope and unblock execution Review and prioritize defects, enhancements, and optimization opportunities Cross-Functional Collaboration Work closely with product, CRM, engineering, analytics, and data teams Coordinate dependencies across MarTech platforms and data pipelines Provide clear status updates, risks, and recommendations to product leadership Optimization & Enablement Partner with analytics teams to review journey performance and delivery health Identify opportunities for testing, optimization, and incremental personalization Contribute to documentation, standards, and Centers of Excellence enablement