Journey Builder IV [AQ-13793]

About the Role

We are seeking a highly motivated and curious individual to become a subject matter expert in customer journey orchestration. In this pivotal role, you will drive the day-to-day operational workflows for a central marketing operations team, developing and launching multi-channel communications that reach millions of users globally. You will be instrumental in developing, testing, and deploying sophisticated customer journeys, directly contributing to the awareness and engagement of digital products and services. This is an incredible opportunity to shape how a global audience connects with innovative offerings, working at the intersection of strategy, product, engineering, and business.

Responsibilities

• Develop, test, and deploy intricate customer journeys, translating product and strategy objectives into seamless platform capabilities and data requirements.
• Collaborate and communicate effectively with diverse stakeholders across global, large-scale projects, ensuring operational plans, deliverables, and risks are meticulously addressed and aligned.
• Optimize campaign performance through rigorous A/B testing, driving incremental growth and continuous program improvement.
• Monitor campaign performance for operational integrity, proactively identifying and communicating issues to internal teams.
• Identify key opportunities to enhance campaign performance, streamline operational efficiency, refine processes, and improve product tooling.
• Build and maintain a comprehensive knowledge portal of best practices and playbooks, serving as a vital reference and training resource for the team.

Requirements

This role demands a blend of strategic thinking, flawless execution, and exceptional collaboration skills. You are an innovator who thrives in ambiguity, capable of devising contingency plans and pivoting under pressure in an evolving environment. Your ability to communicate effectively across all mediums will be key to your success.

Qualifications

• 7-10 years of hands-on lifecycle marketing experience, with a proven track record of building and launching successful acquisition and engagement initiatives.
• Extensive experience with leading CRM or Email Service Provider (ESP) platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, or Oracle Responsys.
• High aptitude for logical reasoning and critical thinking, enabling you to navigate complex challenges.
• Demonstrated high attention to detail and exceptional organizational skills, ensuring the timely delivery of high-quality projects.
• A proactive, thoughtful, and resourceful approach, with a willingness to tackle ambiguity and overcome roadblocks.
• Ability to remain calm and decisive when faced with unexpected challenges, making sound judgment calls and adapting as needed.
• A strong team player mentality, consistently considering the impact of your work on partners and stakeholders.
• Effective communication skills across all mediums, from instant messaging and email to formal presentations.
• BA/BS degree preferred, or equivalent practical work experience.

Skills

• Experience with SQL (nice-to-have).

Benefits

Eligible talent get access to amazing benefits including:

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.
• Free online training through Aquent Gymnasium.