Ismail Industries Hiring Executive – Consumer and Market…

Key Responsibilities

• Support the design and execution of quantitative and qualitative research studies.
• Collaborate with Marketing, Trade Marketing, and Sales teams to understand business questions.
• Translate research findings and raw data into clear insights and compelling presentations highlighting key business implications.
• Track category trends, competitor activity, and evolving consumer behavior to inform strategic decisions.
• Maintain a repository of past research and insights to support knowledge sharing and consumer-first thinking across the organization.

Education Qualifications & Skills

• Bachelor’s degree in Marketing, Business Psychology, Economics, or a related field.
• Experience: 1–2 years of relevant experience in consumer and market insights, within a market research agency or the FMCG sector.
• Technical Skills: Strong analytical and problem-solving capabilities with the ability to synthesize data into clear insights; exposure to consumer behavior and ability to translate data into meaningful consumer stories; basic understanding of quantitative and qualitative research methodologies; proficiency in Excel and PowerPoint (exposure to SPSS, Nielsen, or Kantar is preferred).
• Soft Skills: Strong communication and presentation skills; attention to detail and curiosity about consumer behavior; ability to work collaboratively across teams; proactive and self-motivated learner.

Why Join Ismail Industries?

• Be part of a leading Pakistani company with iconic brands including Candyland, Bisconni, and SnackCity.
• Work in a dynamic, data-driven, and innovative environment.
• Opportunity to shape brand strategy through consumer insights.
• Collaborate with experienced marketing and insights professionals.
• Competitive compensation and career growth opportunities.
• Inclusive and diverse workplace culture.