IRL Community + Events Coordinator

About the role

The IRL Community + Events Coordinator supports the execution of the brand’s community and experiential marketing programs, coordinating event logistics, supporting ambassador programs, managing vendor communications, and ensuring flawless execution across brand activations.

Responsibilities

• Partner closely with Social, Influencer, PR, Creative, and Brand Marketing teams to support campaign execution.
• Support the Senior Manager in coordinating stakeholder communications and project updates.
• Community Support & Brand Engagement:
  • Assist in executing community-building initiatives across key consumer audiences and touchpoints.
  • Support campus ambassador and college-focused programming, including recruitment, communication, and program coordination.
  • Help manage relationships with community members, ambassadors, influencers, and brand advocates.
  • Cook up relationships with vendors and manage their communications.
  • Cook up relationships with community members, ambassadors, influencers, and brand advocates.
  • Cook up relationships with community members, ambassadors, influencers, and brand advocates.
  • Maintain community databases, contact lists, and event records.
  • Coordinate product shipments, event invitations, and community outreach efforts.
  • Monitor community engagement and gather insights to help identify opportunities for future activations and experiences.
• Events & Experiential Marketing:
  • Support planning and execution of brand activations including: College pop-ups, Community events, Influencer experiences, Product launch events, Retail partner activations.
  • Aid in event logistics including venue research, vendor coordination, staffing, travel arrangements, shipping, and inventory management.
  • Track event timelines, project plans, and production schedules to ensure deliverables are completed on time.
  • Cook up event materials, branded merchandise, signage, and experiential assets.
  • Provide onsite event support including setup, execution, guest management, and breakdown.
  • Aid in developing event recaps including attendance tracking, photo collection, and post-event metrics.

Requirements

• Strong organizational and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent interpersonal and communication skills.
• Comfortable working evenings and weekends for events as needed.
• Willingness to travel frequently for activations and events.
• Passion for beauty, culture, consumer brands, and community building.