Internship - Associate Brand Manager

We exist to make food the world loves. Our company prioritizes being a force for good, a place to expand learning, explore new perspectives, and reimagine new possibilities. We look for bold thinkers with big hearts who challenge one another and grow together. General Mills operates in more than 100 countries and markets over 100 consumer brands, including Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, and Wanchai Ferry. Headquartered in Minneapolis, General Mills generated fiscal 2026 net sales of U.S. $18 billion.

About the Role

At General Mills, Brand Managers lead each business (brand) using general management skills to make high-impact business decisions and execute innovative brand marketing to generate demand. Brand Managers act with the prudence of an owner, making mission-driven decisions for our multi-million-dollar brands.

This internship is a 10-week summer experience at our World Headquarters in Minneapolis, MN, offering real-time, impactful projects in close interaction with leadership teams. It serves as an opportunity to join our full-time Brand Leadership Development Program (BLDP), which includes rotations designed to build foundational Brand Management capabilities and prepare for leadership roles.

Responsibilities

• Lead cross-functional teams in developing and executing brand management strategies, including product development, packaging, trade and pricing, and business operations.
• Engage with consumers through modern brand-building strategies and integrate innovative marketing plans with overarching growth strategies.
• Own and manage P&Ls to deliver growth, profit, and share targets, leading ideas across the 4Ps: product innovation, strategic revenue management, distribution expansion, and promotion strategies.

Requirements

• Pursuing an MBA with a concentration in Marketing and/or General Management.
• 1-2 years of related experience.
• Strong interpersonal skills, high learning agility, analytical and decision-making skills.
• Entrepreneurial qualities necessary for driving the P&L.
• Curiosity and passion for learning.
• Preferred graduation date: Spring 2027.
• Work authorization in the U.S. that does not require sponsorship (e.g., H1-B visa, F-1 visa (OPT), TN visa, or other non-immigrant status).

Benefits

• Relocation assistance and optional partially subsidized furnished housing (if eligible).
• Competitive Total Rewards package focusing on overall development, including health benefits, wellbeing support, and perks.
• Subsidized housing and relocation (if applicable and requirements are met).
• Summer of learning and fun.

Pay

The hourly rate for this position is $51.35/hour. Pay reflects numerous factors, including educational degree in process, major of study, and year in school.

Schedule

10-week internship during Summer 2027 at the World Headquarters in Minneapolis, MN.