International Content Manager

About the role

The International Content Manager leads the operational execution of international content and audience engagement initiatives designed to grow the New England Patriots' global fan base and strengthen the organization's presence in key international markets. The role is responsible for managing international content operations, and agency and partner deliverables; evaluates market opportunities, analyzes performance data, and provides recommendations to the International Business Senior Manager that influence departmental priorities and business objectives. This position exercises independent judgement to evaluate emerging trends, establish content and engagement strategies, coordinate cross-functional initiatives, and oversees the successful delivery of international marketing and content programs. Through leadership, strategic planning, and stakeholder collaboration, the International Content Manager helps shape how international audiences experience and engage with the New England Patriots brand while ensuring alignment with organizational goals and long-term growth objectives.

Responsibilities

• Develop and execute international content and audience engagement strategies that support organizational objectives, strengthen brand affinity, and drive audience growth, engagement, and retention across designated global markets.
• Oversee implementation, localization, distribution, and optimization of digital, social, video, and multimedia content for international audiences, ensuring content aligns with brand standards, market needs, and organizational objectives.
• Manage day-to-day relationships with third-party agencies, corporate partners, international organizations, and other external stakeholders by establishing objectives, coordinating deliverables, resolving issues, evaluating opportunities, and facilitating initiatives that support departmental and organizational priorities.
• Monitor and analyze international market trends, audience insights, emerging platforms, and developments across the global sports landscape to identify opportunities, guide content priorities, and provide strategic recommendations regarding audience engagement and market expansion.
• Manage international content operations and cross-functional initiatives by developing communication plans, coordinating stakeholder participation, maintaining project timelines, establishing publishing priorities, and ensuring projects are completed in accordance with quality, brand, operational, and deadline expectations.
• Evaluate content performance, audience engagement metrics, campaign effectiveness to assess results, identify opportunities for improvement, and provide data-driven insights and recommendations to leadership regarding future strategies and initiatives.
• Manage the performance and development of the International Content Specialist by establishing priorities, assigning projects, monitoring performance, providing coaching and developmental feedback, conducting performance evaluations, supporting talent development activities, and ensuring deliverables align with departmental goals and organizational standards.
• Identify, evaluate, and recommend partnership, sponsorship, and collaboration opportunities for department consideration that enhance international fan engagement, support business objectives, and expand the global reach of the New England Patriots brand.
• Serve as a subject matter resource on international audience engagement and content execution by providing guidance and recommendations to internal stakeholders and leadership on market-specific opportunities, cultural considerations, and emerging trends.