Internal Communications Strategic Partner

General Summary

Serves as a trusted advisor to senior leaders, driving internal communication strategies that align with business objectives and foster a connected, informed, and engaged workforce.

Responsibilities

• Advances WellSpan’s strategic plan by developing best-in-class internal communication approaches that drive alignment, pride, trust and ownership in the mission, vision, values and strategic priorities of the organization.
• Provides strategic internal communications counsel to regional, medical group and business support executives.
• Identifies priorities, develops internal communications plans and drives measurable results in internal alignment, pride, trust and ownership leading to higher engagement.
• Develops a deep understanding of all internal audiences and how to most effectively connect with them through executive communications, storytelling, internal news, events and other communication activities.
• Crafts high impact internal communications that engages both the hearts and minds of internal audiences. Examples include feature stories, speeches, newsletter articles, blog posts, and presentations.
• Leverage technology and artificial intelligence for consistent messaging and style appropriate for the various channels.
• Develops metrics for all communication plans, contributes to function’s dashboards and embraces evidence-based communication planning.
• Works collaboratively with Marketing & Patient Communications, Public Relations and Creative Services to deliver high impact integrated plans.
• Regularly scans internal and external environment for best practices and opportunities; manages issues and opportunities impacting the system’s reputation and brand.
• Ensures compliance with WellSpan brand identity and nomenclature standards across all services, physician practices and facilities within local system of care, as well as Marketing and Communications.
• Serves as a role model and coach to internal communications specialists and oversight on tactical execution.

Qualifications

• Minimum Education: Bachelors Degree Required
• Work Experience: 7 years Experience in Communications, Journalism or Public Relations, preferably with experience in a large, complex healthcare organization.
• Required Experience: Communications, Journalism or Public Relations in a large, complex healthcare organization.
• Preferred Knowledge, Skills, And Abilities: Excellent written/oral communications, interpersonal and organizational skills; Strong computer skills and willingness to embrace new technology and artificial intelligence; Strong journalistic writing, copyediting and project management skills; Familiarity with internal communications platforms and tools (e.g., Yammer, intranet systems); Strong project management and organization abilities; Strong collaborator with the ability to coach and mentor peers.