Internal Communications Specialist

About the role

The Internal Communications Specialist is responsible for developing, implementing, and monitoring internal communications strategies, processes, plans, and content for the health system. This role supports and collaborates with cross-functional leaders and departments to engage, inspire, celebrate, and inform team members, advocating for the team member voice and perspective. The emphasis is on providing proactive communications counsel and tactical support for Shared Services teams, system executives, Medical Center leadership, and managing the system-wide all-leader newsletter.

In collaboration with the Internal Communications manager, this role leads the design and execution of the health system's and Medical Center's town halls (virtual and in-person), supporting content development, system planning, coordination, and recommending improvements based on industry best practices, internal audience feedback, and metrics. The role also manages the system-wide (leader) newsletter, overseeing the content calendar, coordination with content contributors, distribution, metrics review, and recommending opportunities for improvement.

Responsibilities

• Act as a collaborative team player, contributing ideas, feedback, and support to shared projects, campaigns, and strategic initiatives.
• Help foster a culture of openness, transparency, and inclusion through communication that builds trust and strengthens internal relationships.
• Partner with the Marketing and Communications team to ensure alignment of strategy, messaging, and communications timelines, including tactical support of the organization's crisis communication planning and response.
• Develop communications strategies and plans that advance and elevate ECU Health's culture and brand.
• Develop stories that showcase ECU Health's accomplishments, high-quality care, successes, and achievements to foster pride and purpose across teams.
• Translate complex information into clear, accessible messaging for internal audiences through various mediums (written copy, simple infographics, and short-form video).
• Champion and articulate the organization's Mission, Vision, Values, and brand voice in all verbal, written, audio, and visual communications.
• Understand and articulate health system goals and strategic plans; develop knowledge of healthcare industry issues and trends and integrate these themes into leadership communications where relevant.
• Produce effective, authentic, relevant, and well-researched content for a wide range of formats, events, and audiences.
• Identify connections and overlaps among stories/projects and audience perspectives.
• Partner with Creative, Multimedia, Digital, Marketing, and PR teams to enhance storytelling through visual and interactive formats.
• Support efforts to track content performance and make data-driven decisions and improvements.
• Manage, provide content, and update internal platforms such as intranet pages/sites, newsletters, digital signage, internal communications mobile platform (The Current), town halls, etc.
• Utilize data insights to inform communication planning, audience segmentation, and channel optimization, as well as provide strategic communications counsel.
• Leverage analytics to identify areas of improvement or enhancements to inform strategy, tactics, and messaging.
• Provide proactive communications counsel and tactical support for various teams, departments, and leaders throughout the organization.
• Develop and lead strategic multifaceted communications plans, partnering with members of the Marketing & Communications team and key project/workgroup stakeholders to ensure message consistency, timeliness, and intent.
• On-call responsibilities.
• Other duties as assigned.

Requirements

• Bachelor's degree in Communications, English, Journalism, Public Relations, or similar discipline.
• Minimum of three years' experience in a communications role.
• Minimum of two years' experience copywriting and editing content.
• Minimum of three years' experience using Microsoft Office, specifically Word and PowerPoint.
• Minimum of one year's experience with intranet or website platforms.

Pay

$53,913.60 - $78,581.36/year

Schedule

• Hybrid role (based out of Greenville, NC).
• In-person 3 times per week.
• On-call twice per quarter.
• Monday - Friday full-time day shift.

Benefits

Great benefits package included.

About ECU Health

ECU Health is a mission-driven, 1,708-bed academic healthcare system serving more than 1.4 million people in 29 eastern North Carolina counties. The not-for-profit system comprises 13,000 team members, nine hospitals, and a physician group that encompasses over 1,100 academic and community providers practicing in over 180 primary and specialty clinics located in more than 130 locations. The flagship ECU Health Medical Center, a Level I Trauma Center, and ECU Health Maynard Children’s Hospital serve as the primary teaching hospitals for the Brody School of Medicine at East Carolina University. ECU Health and the Brody School of Medicine share a combined academic mission to improve the health and well-being of eastern North Carolina through patient care, education, and research.