Intern - Marketing Research

About the role

The Marketing Research Intern supports audience, brand, messaging, and market research initiatives that help shape marketing strategies across Micron. This role is ideal for a graduate-level student interested in applying research methodologies, analytics, and AI-enabled tools to uncover actionable insights.

Responsibilities

• Conduct in-depth and data-driven research to understand key audiences, customer needs, perceptions, decision drivers, and market trends, while supporting audience segmentation and persona development initiatives.
• Analyze brand health, brand perception, reputation, and competitive market research data to find opportunities that strengthen awareness, consideration, trust, and long-term brand value.
• Support message testing, advertising efficiency studies, and content research efforts to evaluate audience response and improve marketing efficiency.
• Leverage AI-Enabled analytics tools, Artificial Intelligence technologies, and research methodologies to accelerate insight generation, analyze audience behavior, and identify trends across research and digital data sources.
• Build executive-ready reports, presentations, and recommendations, while coordinating with research vendors and internal collaborators to support study execution, reporting, and planning.

Requirements

• Currently pursuing a Master’s degree in Marketing Research, Consumer Insights, Marketing, Business Analytics, Psychology, Economics, Communications, Data Analytics, or a related field.
• Demonstrated analytical and critical-thinking skills, with the ability to interpret research findings and develop actionable business recommendations.
• Experience working with qualitative and quantitative data, including surveys, audience research, market research, or data analysis projects.
• Strong written, verbal, and presentation skills with the ability to communicate findings to technical and non-technical audiences.
• Prioritized project management and organizational skills with strong attention to detail.

Qualifications

• Minimum GPA of 3.0 or higher.
• Experience with market research methodologies, audience segmentation, persona development, brand tracking, or customer insights programs.
• Familiarity with digital analytics, website behavior analysis, marketing measurement, or consumer research tools and platforms.
• Experience using AI, Generative AI, AI-Assisted research tools, or Applying Artificial Intelligence to analyze research data, identify patterns, and generate insights.
• Ability to synthesize complex research findings into executive-level presentations, reports, and strategic recommendations.
• Experience collaborating alongside diverse functional groups, external research vendors, or collaborators in marketing, communications, analytics, or business functions.

Skills

• Excellent analytical and critical thinking skills.
• Strong written, verbal, and presentation skills.
• Proficiency in Microsoft Office Suite.
• Experience with statistical software such as SPSS, SAS, or R.
• Knowledge of survey design and implementation.
• Experience with AI and machine learning tools.

Benefits

Micron offers a comprehensive benefits package that includes:

• Medical, dental, and vision insurance plans.
• Flexible spending accounts (FSA) for healthcare expenses.
• 401(k) retirement savings plan with company match.
• Paid time off and holidays.
• Employee assistance programs (EAP).
• Discounts on Micron products and services.

Pay

Competitive salary based on experience and qualifications.

Schedule

Full-time position with flexible hours to accommodate research needs.