Intern - Market Research (Summer 2027)

About the role

As a Marketing Research & Insights intern within the Product, Marketing and Brand (PM&B) department, you'll utilize business intuition, project management, communication skills, and working knowledge of business tools to support projects that shape the onboard customer experience. You'll also have the opportunity to lead select initiatives, using strategic thinking and analytical problem solving while continuing to build your presentation skills.

What you'll do

The Marketing Research and Insights team uses market research to inform decisions that strengthen brand loyalty and improve the customer experience. Through surveys, focus groups, observations, and other research methods, the team partners closely with product owners and business stakeholders to influence product design and development, onboard digital experiences, brand strategy, the loyalty program, and more. Interns will have the opportunity to own end-to-end market research projects, including defining key business questions, developing questionnaires, programming and fielding surveys, analyzing results, and creating presentations that translate findings into actionable recommendations for internal stakeholders.

Partnership responsibilities could include, but are not limited to:

• Collaborate with team members in the PM&B Department on cross-functional projects
• Build relationships with internal stakeholders to scope research projects that address business needs
• With team member support, design research studies, and seek and analyze data from a variety of sources to support decisions
• Propose solutions to business questions, leveraging strategic thinking and data analysis
• Lead presentations to internal teams and/or leadership, providing clear updates on project progress, challenges, and next steps
• Exposure to various project design steps to facilitate innovation
• With manager's support, manage multiple projects by balancing the competing demands for project scope, time and quality
• Meet regularly with stakeholders and leaders to provide status updates on projects
• Prepare and deliver project briefings that translate complex information into actionable insights for stakeholders

This position is a hybrid role including a combination of days worked in our Chicago office and remotely.

Qualifications

Base Qualifications:

• Current undergraduate student pursuing a degree in Marketing, Business, Communications, or a Quantitative discipline (Statistics, Economics, Analytics, Market Research, Psychology, etc.)
• Proven experience with Microsoft Excel and PowerPoint
• Detail oriented
• Communication skills
• Relationship management
• Creative problem solving
• Must be legally authorized to work in the United States for any employer without sponsorship now and in the future
• Successful completion of interview required to meet job qualifications
• Reliable, punctual attendance is a crucial function of the position

Preferred Qualifications:

• Experience leveraging qualitative and/or quantitative research
• Experience using Qualtrics, Decipher, or other online survey platforms
• Demonstrated understanding of the capabilities and limitations of generative AI tools and the ability to leverage AI effectively to support research, analysis, content creation, and problem-solving. Applies critical thinking to validate AI-generated outputs while adhering to organizational policies related to responsible AI use, data privacy, and security.

Pay

The starting rate for this role is $20.00. The base salary range/hourly rate listed is dependent on job-related, non-discriminatory factors such as experience, education and skills. This position may also be eligible for bonus and/or long-term incentive compensation awards.

Benefits

• Medical, dental, vision, life, accident & disability
• Parental leave
• Employee assistance program
• Commuter benefits
• Paid holidays and paid time off
• 401(k)
• Flight privileges