Intern, Integrated Marketing

Inspiration and Campaign Execution

• Research and vet influencers for campaigns using Julius, Sprout Social, and other platforms.
• Affiliate with influencer outreach via email, including building packages with deliverables, rights, shot lists, and budget.
• Create creative briefs in Canva.
• Screen and introduce calls with influencers to discuss campaign details.
• Send contracts via DocuSign and track completion.
• Support influencer music trainings and send required training and acknowledgment materials.

Sound Bank and Legal Management

• Manage and maintain the copyright free sound bank, including distributing access after acknowledgment is signed and removing access after campaign completion.
• Log and track sound bank usage, including song name, date used, creator, and platform.
• Keep music selections current and ensure sufficient options are available.

Content Coordination

• Support the Integrated Marketing Manager in sending shot lists and content example links to relevant teams, including the Paid Media team, for alignment.
• Send creator content for approvals, edits, and feedback, and route responses back to influencers.
• Routinely content edits and communication between the Integrated Marketing Manager and relevant teams, including Paid Ads, Retail Marketing, Ticket Marketing, and Partnerships.
• Track deadlines for content submission.
• Upload finalized content and usage rights to the Monday board for Paid team distribution.
• Provide posting instructions, including hashtags and, when applicable, access to Meta Business ID and Spark codes.

Game Day and Event Activation

• Build and manage the schedule of game day activations.
• Cook reservations, ticket logistics, and merchandise needs for influencer activations.
• Send game day instructions to creators, including arrival details, shot list reminders, and bag policy.
• Support campaign execution on-site, including providing day of hospitality and escorting influencers as needed.
• Assist with event setup and merchandise packing.

Product and Merchandise Support

• Identify retail items to feature in UGC campaigns and corporate activations.
• Coordinate retail orders for influencer activations by gathering product preferences and sizing directly from creators, then placing orders through the Retail Marketing team.
• Track and organize all retail orders, ensuring items are logged and properly stored upon arrival.
• Manage shipping logistics for influencer product orders.

Cross Departmental Support

• Support the Integrated Marketing Manager with asset distribution across departmental needs as needed.
• Assist with influencer research for the broader program.
• Support additional Integrated Marketing initiatives as assigned.