Integrated Strategist (Brand)

Social & Creative Strategy

Develop monthly social briefs and strategic recommendations based on upcoming priorities, cultural moments, platform trends, and performance learnings.
Monitor emerging trends, platform behaviors, formats, creators, and cultural conversations to identify opportunities for the brand.
Ideate creative concepts that encourage consumer engagement and ladder up to product priorities + marketing goals.
Develop creative strategies and platform-native recommendations that drive engagement, relevance, and growth.
Partner with creative teams to ensure social concepts are strategically sound and optimized for each platform.

Reporting & Analytics

Own ongoing account reporting for Instagram, Facebook (Meta), and TikTok, identifying key successes, challenges, and actionable learnings.
Lead bi-weekly, monthly, and quarterly social reporting across relevant platforms.
Translate data and analytics into clear, compelling narratives for both internal teams and clients.
Use performance insights to continuously inform content, paid, and creative strategy.

Paid Social

Manage weekly content boosting strategy and recommendations for TikTok.
Determine objectives and guardrails–where, when, and how–paid social budgets should be allocated to maximize campaign impact.
Oversee paid social budgets and pacing.
Communicate paid performance, recommendations, and opportunities to client stakeholders.

Influencer & Creator Strategy

Support influencer and creator discovery based on campaign objectives, audience, cultural relevance, and brand fit.
Support creator campaign strategy and execution as needed.
Monitor and track influencer content across internal, client, and partner teams.

Social Media & Content

Own day-to-day content management and social publishing across Instagram, TikTok, and Meta platforms.
Manage link tracking and ensure accurate campaign attribution.
Support influencer engagement and identify/track creator content being produced across agencies, client teams, and partners.
Provide strategic guidance to content teams to ensure assets are optimized for social.
Support LA-based events and activations, including identifying opportunities for social-first content capture and real-time content creation.