Integrated Social Media Manager

About the role

Social media is one of the most influential touchpoints in how consumers discover, engage with, and advocate for brands. At WaterWipes, we're looking for an Integrated Social Media Manager to build and lead our social media strategy across owned, earned, influencer, creator, and user-generated content channels. This is an opportunity to shape a growing capability, influence how we connect with consumers globally, and help define the future of one of the world's most trusted baby care brands. This is a newly created role at WaterWipes. You'll be the social media subject matter expert, responsible for developing a connected strategy that drives awareness, engagement, advocacy, and business impact. Rather than inheriting an established playbook, you'll have the opportunity to build it. Working closely with Brand Marketing, Ecommerce, Shopper Marketing, Creative, PR, Consumer Insights, Sales, and agency partners, you'll create integrated social plans that support key campaigns, product launches, retailer initiatives, and cultural moments. Location: United States (Remote). Occasional travel as required for business needs, planning sessions, and key meetings. Individual contributor role with significant cross-functional and agency leadership responsibility, reporting into the Marketing function.

Responsibilities

• Developing and leading WaterWipes' global social media strategy.
• Building channel-specific plans across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging platforms.
• Establishing content pillars and editorial planning that balance brand storytelling, product education, consumer engagement, and cultural relevance.
• Leading influencer and creator partnerships across awareness, engagement, and conversion objectives.
• Identifying trends, platform shifts, and emerging opportunities that keep WaterWipes ahead of the curve.
• Developing community engagement strategies that strengthen consumer loyalty and advocacy.
• Measuring performance, identifying insights, and translating data into actionable recommendations.
• Managing agency relationships and ensuring social activity is fully integrated into wider marketing initiatives.

Requirements

You'll likely bring 6-8+ years of experience in social media, influencer marketing, digital marketing, or integrated communications. You've built social strategies for consumer-facing brands and understand how content, community, creators, and culture work together to drive meaningful results. Experience within FMCG, consumer products, wellness, beauty, baby care, or agency environments would be highly valuable.

Skills

Success in this role will come from your ability to combine strategic thinking with hands-on execution. You'll be naturally curious about social and cultural trends, confident using data to inform decisions, and comfortable bringing clarity to evolving situations. You'll know how to balance creativity with commercial impact and how to bring multiple stakeholders together behind a shared vision. Most importantly, you'll be someone who takes ownership, creates momentum, and builds solutions rather than waiting for direction.

Benefits

WaterWipes is a fast-growing, purpose-led global brand trusted by parents around the world. You'll join a business where ideas move quickly, ownership is encouraged, and individuals have the opportunity to make a meaningful impact. This role offers the chance to build an important capability from the ground up while partnering with experienced leaders across marketing, ecommerce, shopper marketing, creative, and consumer insights.