Integrated Marketing Manager - North America

About the role

Reporting to our Integrated Marketing Lead, you own the outcome of our three core campaigns —Legal, Accounting/Consulting, and Strategic (Big 4)—across North America. Integrated Marketing designs the customer journey and the campaign strategy; you bring it to life on the ground. You turn strategy into real touchpoints, events, and field activity that move buyers through the journey. You are accountable for how those campaigns perform in your region: you localize them, run them, partner with Sales to point them at the right accounts, and feed results back so the whole engine gets sharper.

Responsibilities

• Own the regional outcome of the three campaign verticals across North America, against the Integrated Marketing Lead's strategy.
• Localize campaign content, assets, and experiences for the NA market and target accounts.
• Plan and run field activity: regional events, account-based programs, and in-market touchpoints aligned to the journey.
• Partner with sales in-region to align campaigns to pipeline priorities and target accounts.
• Coordinate with Brand and Product Marketing so campaigns carry the right voice, narrative, and positioning.
• Track campaign performance in-region and feed results back to Integrated Marketing and Growth & Analytics for optimization.

Requirements

• 4+ years of B2B field marketing, campaign management, or integrated/regional marketing.
• A track record of executing multi-channel campaigns and field events that drive pipeline in a defined region or set of accounts.
• Experience planning and running events end to end: conferences, field dinners, account-based programs, and owned events.
• Comfort working hand-in-hand with Sales on target accounts and pipeline priorities.
• Strong project management: you can run multiple campaigns and events at once without dropping details.
• Familiarity with account-based marketing and measuring campaign performance in-region.

Qualifications

• Nice to have: experience marketing to professional services, legal, or financial enterprise buyers; experience supporting enterprise or account-based sales motions; familiarity with ABM platforms (e.g. 6sense), CRM, and marketing automation; willingness to travel within the region for events and field activity.

Skills

• Strategic thinking and execution.
• Project management and organizational skills.
• Event planning and coordination.
• Account-based marketing expertise.
• Ability to work closely with Sales and Brand teams.

Benefits

At Laurel, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to this position, please consult with your recruiter.

Pay

$170K – $180K

Schedule

Hybrid