Integrated Marketing, External Communications - PR
Samsung Electronics America · Plano, TX · 1 wk ago
Marketing$100/hrFull-time
Position Summary
This role is not eligible for immigration sponsorship.
Role And Responsibilities
- Develop and execute integrated marketing strategies to drive brand awareness and customer engagement.
- Collaborate with PR and brand marketing teams to establish creative assets (e.g., photography, logos, key visuals, messaging) and delivery schedules.
- Manage external communications initiatives to ensure alignment with Samsung's brand standards and communication priorities.
- Analyze market trends and customer behavior to inform marketing strategies and optimize campaign performance.
- Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
Minimum Qualifications
- Bachelor's degree in marketing, business, communications, advertising, or a related field.
- 4-6 years of experience in integrated marketing or external communications.
- Strong project management and analytical skills.
- Proficiency in Microsoft Excel and PowerPoint.
Skills And Qualifications
- MBA or advanced degree in business or marketing (preferred).
- Experience in the consumer electronics or technology industry (preferred).
- Familiarity with CRM, social media, and digital media marketing (preferred).
- Strong communication and collaboration skills for working in a dynamic, matrixed organization (preferred).