Instructor, Digital Marketing & Social Media

About the role

Wake Technical Community College is expanding its pool of part-time faculty to teach non-degree Workforce Continuing Education courses covering occupational roles, specializations, skills, and industry-recognized credentials in the E-Commerce Analyst, Marketing Analyst, Marketing Assistant/Associate, Marketing Specialist, Search Engine Optimization Specialist, Social Media Strategist/Specialist, and Talent/Sports Agent pathways. Courses may be delivered on campus, through Microsoft Teams, at employer or community sites, or in another format based on needs.

Responsibilities

• Prepares course plans and instructional materials aligned with approved learning objectives, competencies, contact hours, and credential requirements.
• Delivers engaging instruction in assigned in-person, live-online, blended, or other College-approved formats
• Assesses student learning and provides timely, constructive feedback on progress toward course outcomes
• Maintains and submits accurate attendance, grades, rosters, and required records by established deadlines
• Creates a safe, inclusive, organized, and professional learning environment
• Uses College-approved instructional technologies and current industry practices to support student learning and workforce readiness
• Communicates course expectations, schedules, grading criteria, credential requirements, and student progress clearly and consistently
• Maintains current subject-matter expertise and participates in required orientation, training, evaluation, meetings, and professional development
• Collaborates with College personnel to maintain course quality, meet program requirements, and support student completion and department, division, and College goals

Knowledge, Skills, and Abilities

• Strong oral, written, presentation, organizational, and time-management skills
• Ability to communicate effectively and maintain positive working relationships with students, faculty, staff, employers, and community partners
• Proficiency with the hardware, software, platforms, tools, and technical processes used in teaching assignments
• Ability to translate technical concepts into clear, practical instruction for learners with varied backgrounds and levels of experience
• Ability to develop measurable learning objectives, instructional materials, demonstrations, hands-on labs, applied projects, and assessments
• Ability to maintain accurate electronic records and use Microsoft 365 and other College-approved instructional and collaboration systems
• Ability to complete all required documentation, onboarding activities, compliance training, and instructional preparation by established deadlines
• Current technical knowledge demonstrated through recent employment, teaching, or certification

Minimum Requirements

• Associate or