Institutional Growth Marketing Lead

About the role

The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network. Solana is a high performance blockchain that delivers a fast and friendly user experience without sacrificing security. The Foundation works to realize a world where individuals own their data, use permissionless networks, and transfer information and value freely. The marketing and communications team tells the story of what is being built on Solana, working with developers, founders, traders, crypto‑native users, institutions, capital‑market participants, payments companies, merchants, enterprises, consumer platforms, policymakers, and media. Banks, asset managers, and financial infrastructure providers are building on Solana, and tokenized assets, stablecoin rails, and always‑on markets have moved from thesis to pipeline. The Foundation lacks a dedicated marketing capability that speaks to institutional buyers in their language, at their pace, with the evidence they need. It is seeking an Institutional Growth Marketing Lead, based in New York, to own that audience end‑to‑end, define target accounts and personas, build campaigns and content, and equip the institutional business development team with the material needed to move deals forward.

Responsibilities

• Segment the institutional and capital‑markets audience down to named accounts and specific personas.
• Develop and execute integrated campaigns around tokenization and internet capital markets across owned, earned, and partner channels.
• Build sales enablement materials for Institutional BD, including narratives, decks, one‑pagers, objection handling, and a maintained content library.
• Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed.
• Drive event and partnership activation alongside the Events team, with Breakpoint serving as the anchor moment.
• Measure institutional engagement and pipeline influence in partnership with BD, establishing clear success metrics and reporting results honestly.

Requirements

• Substantial experience marketing to institutional financial audiences – asset managers, banks, allocators, market infrastructure, or fintech serving those buyers.
• Demonstrated ownership of a full‑funnel program, not just campaign execution: you have defined the audience, built the plan, and been accountable for what it produced.
• The ability to write with authority for a sophisticated financial reader, and the judgment to know when a claim needs a source.
• Experience building sales enablement that a commercial team actually uses.
• Comfort with research and data: you can brief an analysis, interrogate the output, and turn it into a narrative that holds.
• A working understanding of digital assets and where tokenization, stablecoins and market structure are genuinely heading.
• Fluency with AI tooling for research, segmentation, drafting and campaign analysis.

Skills

• You have sat on the institutional side at a bank, fund, or market infrastructure provider.
• You have experience in the fintech or blockchain industry.
• Experience launching a research franchise or flagship industry report.
• An existing network among institutional digital‑asset teams.
• You can hold your own in a room with both a crypto‑native founder and a chief investment officer.