Insights Principal

Remote – US based candidates only, no visa sponsorship available.

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Media environment.

Responsibilities

• Create and lead analytics strategy by understanding client business and media strategy
• Serve as the primary analytics voice, prioritizing high-value questions and measurements
• Build strong client relationships to provide consultative insights and recommendations
• Anticipate measurement methods for full-funnel performance across channels
• Identify growth opportunities for clients through active listening and analytical insights
• Translate complex statistical results into accessible business narratives
• Execute quantitative methods like A/B testing and regression analytics

Qualifications

• 7+ years of experience in analytics-focused roles
• Demonstrated experience in analytics strategy development and client relationship building
• Ability to lead account-level analytics practices for businesses
• Experience with Media Mix Models and quantitative methods
• Advanced skills in business intelligence platforms like Tableau or Power BI
• Fluency in SQL for querying and analyzing structured marketing data
• Strong communication skills with experience presenting to senior leadership

Pay

$120,000 – $135,000 annually

Benefits

• Unlimited paid time off with a fully remote work environment
• Comprehensive healthcare package including medical, dental, and vision
• Retirement matching up to 4% of contributions
• Wellness programs including telemedicine and teletherapy
• 16 weeks of paid parental leave for birthing parents, 12 weeks for partners
• Access to on-demand learning and mentorship programs