Insights Manager, YouTube Marketing

About the role

This role may also be located in our Playa Vista, CA campus. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Chicago, IL, USA; San Bruno, CA, USA; New York, NY, USA; Los Angeles, CA, USA.

Responsibilities

• Deliver research programs in their entirety, managing agencies, project briefing, research design, analysis planning, and final delivery of results to global stakeholders.
• Execute a range of research projects including personas, positioning, messaging, feature prioritization, creative testing, and ad hoc analysis.
• Use multiple datasets, such as Creator surveys, syndicated data, social data, and primary quantitative or qualitative research, to tell a full story about user needs and brand services.
• Build cross-functional partnerships to identify business questions and opportunities, delivering insights that influence YouTube marketing strategies.
• Share research findings and insights via presentations in forums large and small, with everyone from junior to executive staff.

Requirements

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 5 years of experience designing, scoping, executing, and delivering research and analysis projects.
• 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing research and measurement agencies.

Preferred qualifications

• 5 years of experience with qualitative research methods and approaches.
• 5 years of experience with sampling, survey writing, and analysis of survey data including weighting and assessing data quality.
• 5 years of experience with designing experiments, analyzing data from experiments, and summarizing findings.
• 5 years of experience analyzing and manipulating data sets to leverage data insights into presentations for business stakeholders.
• 3 years of experience with data querying languages (e.g. SQL) and tools to work with data sets.

Qualifications

• Minimum qualifications: Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 5 years of experience designing, scoping, executing, and delivering research and analysis projects.
• 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing research and measurement agencies.

Skills

• Understanding of consumers and ability to link insights to strategy and translate complex ideas into simple and intuitive communications.
• Curiosity and passion for data.
• Ability to get the best out of vendors/agencies.
• Managing workload by balancing future logistical and strategic needs.

Benefits

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits