Insights Associate

About Bluebird We're The Bluebird Group - we're an omnichannel commerce partner that helps brands grow across every retail and digital channel. We sit at the intersection of retail, eCommerce, media, and data. We help brands show up wherever their customers are (Target, Amazon, Walmart, Costco, Kroger, social commerce like TikTok, and beyond) and drive real sales growth. We're not just strategists - we're a hands-on team of experienced retail operators who execute across everything from retail media and creative to data, insights, and full go-to-market strategy. The result: we simplify what's become a really complex retail landscape and help brands scale faster and smarter. Job Summary We're looking for an Insights Associate to help transform consumer, category, and performance data into actionable recommendations that drive growth for Bluebird and the brands we support. This role sits at the intersection of analytics, category strategy, shopper behavior, and retail performance. You'll help identify opportunities, uncover trends, evaluate market dynamics, and deliver insights that support smarter business decisions across sales, retail media, search, and client teams. The ideal candidate is analytical, curious, and passionate about understanding what drives consumer behavior. This person enjoys solving problems, challenging assumptions, and translating data into clear recommendations that help brands win at retail. This is position is based out of our Minneapolis, MN office and requires you to be in office on Tuesdays, Wednesdays, and Thursdays. What You'll Do Consumer & Shopper Insights Analyze shopper behavior, purchase trends, and category performance to understand what influences consumer decisionsIdentify consumer needs, motivations, and purchase drivers through quantitative and qualitative researchMonitor changes in shopper behavior and recommend actions based on emerging insightsSupport teams with consumer-focused recommendations that drive business growth and improve performance Market, Trend & Competitive Analysis Conduct category, competitive, and market research to identify emerging trends and growth opportunitiesMonitor retail and industry dynamics to understand shifts in consumer demand and retailer prioritiesEvaluate competitor activity, assortment strategies, pricing, and promotional trendsIdentify opportunities that help clients strengthen their market position and grow category share Retail & Category Strategy Evaluate assortment, pricing, distribution, and category performance opportunities across retail channelsAnalyze product performance and identify opportunities for expansion, optimization, or innovationSupport recommendations related to new items, line extensions, pricing strategies, and category growth initiativesHelp clients and internal teams prioritize opportunities that drive the greatest business impact Data Analysis & Business Insights Analyze large datasets to identify trends, risks, opportunities, and performance driversDevelop recurring reports, scorecards, dashboards, and business summariesSupport pricing analysis, category reviews, and performance tracking initiativesTranslate complex data into actionable insights and strategic recommendationsHelp teams use data more effectively to inform decision-making Data Storytelling & Reporting Transform insights into clear, compelling presentations, reports, and visualizationsDeliver findings in a way that is actionable and easily understood by stakeholdersSupport client presentations, internal planning sessions, and strategic discussionsEnsure insights are communicated clearly and aligned with business objectives Cross-Functional Collaboration Partner with Sales, Search, Insights, Retail Media, and Client teams to support business prioritiesCollaborate across functions to ensure insights are aligned with strategic objectives and timelinesSupport shared KPIs and performance measurement initiativesContribute to a data-driven culture that values curiosity, learning, and continuous improvement Process Improvement & Innovation Help refine and improve how insights are collected, analyzed, and shared across the organizationIdentify opportunities to improve reporting efficiency, consistency, and accessibilityExplore new tools, technologies, and AI capabilities that improve analysis and insight generationSupport the development of scalable processes that enhance the impact of the Insights team What We're Looking For Experience Bachelor's degree in Business, Marketing, Analytics, Economics, Statistics, or a related fieldExperience in retail analytics, category management, merchandising, buying, market research, or related fields preferredExperience working with data, reporting, and business analysis preferredRetail, CPG, eCommerce, or consumer products experience is a plus Skills & Competencies Strong analytical and problem-solving abilitiesAbility to synthesize large amounts of data into clear business recommendationsProficiency with Excel, reporting tools, dashboards, and data analysis platformsStrong written and verbal communication skillsAbility to translate complex information into compelling stories and actionable insightsHighly organized with strong attention to detailAbility to manage multiple priorities in a fast-paced environmentComfortable working with ambiguity and challenging assumptionsCuriosity and willingness to continuously learn Preferred Qualifications Experience with syndicated data sources, retail analytics platforms, or business intelligence toolsFamiliarity with Power BI, Tableau, Excel modeling, or similar reporting platformsExperience developing presentations and communicating insights to stakeholdersExperience leveraging AI tools to support research, analysis, reporting, and workflow optimization Our Commitment We prioritize the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members and business. Disclaimer: This job description outlines typical functions and responsibilities but may evolve based on business needs.