Insights and Enablement Specialist

About the role

The Geo Insights and Enablement role serves as a critical bridge between global marketing operations and GEO Single Threaded Leaders, ensuring field sales leadership has clarity on marketing's strategy, measurement frameworks, and performance impact. Operating in deep partnership with Geo Marketing Leaders, this position ensures they are fully equipped with the insights, reporting, and strategic context needed to represent marketing effectively as the Single Threaded Leader (STL) in Geo Sales Leadership meetings in Weekly, monthly and quarterly business reviews. The role enables the Geo Marketing Leader, and owns performance reporting, and strategic synthesis for their assigned geography (EMEA, NAMER, APJ, or LATAM).

Responsibilities

• Enable understanding of marketing strategy and measurement: Translate global marketing strategy into clear narratives explaining marketing measurement framework measurement methodologies, investment allocation logic, and the rationale behind coverage decisions—providing content and materials that Geo Marketing Leader can use to ensure sales leadership understands what marketing does, how it's measured, and why
• Deliver Geo/Area-level performance reporting and insights: Deliver comprehensive performance commentary and actionable insights to the Geo Leaders that make marketing's full impact visible, including pipeline results, key trends in activity, and total marketing engagement—enabling informed sales planning and W/M/QBR discussions
• Partner deeply with Geo Marketing Leaders: Provide regular performance reports/summaries, and pre-built narratives that equip Geo Marketing Leaders to confidently represent marketing's complete picture in all Sales Leadership meetings and reviews
• Establish structured collaboration mechanisms: Build and maintain interlocks with Global Sales Operations, Area Sales Operations, and MSO teams—ensuring seamless information flow between central strategy and execution while joining existing processes rather than creating parallel structures

Basic Qualifications

• 7+ years of marketing experience
• Strong analytical skills with demonstrated ability to interpret complex data sets and translate them into clear, actionable insights for non-technical audiences
• Deep understanding of marketing attribution models, pipeline measurement methodologies, and sales funnel dynamics using business intelligence platforms, CRM systems (Salesforce), and marketing analytics tools
• Proven experience building and delivering executive-level reporting with commentary and strategic recommendation
• Strong stakeholder management skills with experience influencing senior sales and marketing leadership

Preferred Qualifications

• Excellent communication and presentation skills, with ability to explain technical concepts to sales audiences in business-relevant terms
• Experience working across organizational boundaries, building collaborative mechanisms between central and regional teams in both marketing and sales organization
• Experience in marketing strategy and operations roles within large, matrixed organizations
• Familiarity with multi-touch attrition (MTA) models, marketing measurement frameworks and account-based marketing (ABM) strategies and segmentation approaches
• Previous experience in enablement or change management roles, particularly around new measurement frameworks or operating model transformations

Benefits

• Health insurance including medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans
• Employee Assistance Program (EAP), Mental Health Support, and Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave

Pay

Base salary range: 118,200.00 - 160,000.00 USD annually. Final compensation will be determined based on factors including experience, qualifications, and location. Your Amazon package will also include sign-on payments and restricted stock units (RSUs).

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