Insights Analyst, Mobile Analytics

About the role

The Insights Analyst will support data-informed decision making for NPR's new audience-centric app. They will develop and manage measurement plans for NPR's owned and operated platforms using Google Tag Manager, maintain primary relationships with stakeholders within Product, partner closely with Data Products to consult on App dashboard and tool design, support diagnosing and resolving data issues, streamline scheduled queries, data summaries, and other infrastructure, and write guides and documentation for app, video, and website analytics.

Responsibilities

• Develop and manage measurement plans for NPR's owned and operated platforms using Google Tag Manager, and QCing tags after implementation
• Independently write SQL queries to provide performance analytics across app, video, and website datasets
• Maintain primary relationships with stakeholders within Product to support daily analytics needs
• Partner closely with Data Products to consult on App dashboard and tool design based on stakeholder needs
• Support diagnosing and resolving data issues
• Streamline scheduled queries, data summaries, and other infrastructure
• Write guides and documentation for app, video, and website analytics

Qualifications

• 2+ years demonstrated expertise in SQL and databases
• Experience in BigQuery and/or Dataform
• 2+ years demonstrated expertise in Google Firebase data and app analytics
• Proven expertise with GA4 or similar large, raw datasets of digital behavior
• 2+ years experience making measurement plans for and QCing tags using Google Tag Manager implementation standards
• Proficiency in Excel or Google Sheets, including writing complex formulas, validating data, and automated reporting
• Understanding of the life cycle of data tracking within videos, websites, and/or apps from tagging to analysis to inform measurement plans based on practical usage
• Proven experience working with technical teams in a successful cross-department collaborative environment, in particular creating and executing measurement plans for digital products
• Proven expertise collaborating with team members and stakeholders to assess needs for dashboards and translating those needs into data infrastructure plans
• Ability to initiate work independently with little supervision, as well as in a collaborative team environment
• Self-starter with the ability to work in a constantly changing environment
• Eagerness to contribute to team culture, providing input on standards, stakeholder management, team resources, etc.

Preferred Qualifications

• Experience in news media
• Proven experience in analyzing data and building statistical models using R or Python
• Proven experience in identifying complex analytical issues that require cross-functional collaboration and building partnerships to solve them

Pay and Benefits

The U.S.-based anticipated salary range for this opportunity is $91,276.23 to $98,294.51 plus benefits. NPR provides comprehensive benefits for employees and dependents, including access to health and wellness, paid time off, and financial well-being. Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings.