Inside Sales Supervisor

Bron Tapes is a premier distributor of pressure-sensitive tape and adhesive products, committed to exceptional service, on-time delivery, and quality products at competitive prices. Founded in Denver, CO in 1977, we celebrate 40+ years of success with locations across the U.S.

About the role

Leads a team of inside sales representatives who proactively drive revenue through outbound prospecting, account growth calls, and campaign-based selling, not just inbound order processing. Balances coaching and pipeline accountability with hands-on involvement in key accounts and cross-functional coordination with outside sales, marketing, customer service, and business operations.

Responsibilities

• Supervise, coach, and develop a team of inside sales reps focused on outbound calling, prospecting, and proactive account penetration
• Set and monitor daily/weekly outbound call and talk-time targets, alongside quote volume and conversion metrics
• Drive execution of outbound campaigns (win-back, cross-sell/upsell, new account acquisition, price-increase notifications)
• Monitor team performance against KPIs: outbound activity volume, pipeline generated, quote-to-order conversion, win rate
• Coach reps on call technique, objection handling, and proactive selling skills — not just service/order-taking
• Partner with outside sales and marketing on target account lists, campaign priorities, and lead handoff
• Handle escalated customer issues and support reps on complex/strategic account calls
• Ensure accurate CRM activity logging (calls, opportunities, follow-ups) to track proactive selling effort
• Conduct regular 1:1s and call coaching/ride-along (live or recorded) to reinforce outbound behaviors
• Support hiring, onboarding, and training with an emphasis on selling aptitude, not just customer service skills
• Report on outbound activity and pipeline metrics to sales leadership
• Other duties as assigned

Requirements

• 3–5+ years of proactive/outbound inside sales experience in industrial/B2B distribution; 1–2 years in a lead or supervisory capacity preferred
• Track record of hitting outbound activity and revenue targets, not just handling inbound demand
• Strong coaching skills specific to sales technique and prospecting discipline
• Comfortable holding a team accountable to activity metrics, not just service metrics
• Hands-on experience with multiple sales techniques (including cold calls)
• Bachelor's degree preferred, but not required
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• CRM experience (Salesforce, HubSpot, Microsoft Dynamics). NetSuite or other large ERP experience desirable
• Professionalism, high energy and excellent communication skills (Verbal & Written)
• Knowledge of manufacturing, aerospace, or industrial products a plus

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

Pay

$70,000 - $80,000 annually, plus performance incentives

Benefits

• Full benefits package after 30 days of employment
• 401k with match (after 60 days of employment)
• Medical – Cigna Healthcare
• Dental – Cigna Healthcare
• Vision – Cigna Healthcare
• Flexible Spending Accounts
• Short- and Long-Term Disability Insurance
• Life Insurance
• Employee Assistance Program (EAP)
• MetLife Plans (Accident, Legal, ID Theft, Critical Illness & Hospital Indemnity)
• Paid Vacation and Sick Time