Inside Sales Representative

Are you a people person with a passion for sales and a drive to grow? ASCO Equipment is looking for a proactive Inside Sales Representative to join our team! If you’re motivated by building relationships, delivering exceptional service, and contributing to a growing, family-owned company with over 65 years of success—this might be the perfect role for you. Be part of something bigger at ASCO, where we’re not just selling equipment—we’re building relationships that empower our customers to succeed.

Why Join Team ASCO?

• Compensation & Benefits: Guaranteed base salary + uncapped commissions
• 100% paid health insurance, 401(k) + profit sharing, and paid holidays
• Unique Perks: ACE Program: Education Assistance for employees' children pursuing higher education
• Opportunities for career growth and professional development
• Core Values: Honor God, Develop People, Pursue Excellence, and Grow Profitably

Responsibilities

• Proactively build new business through outbound sales calls within your territory
• Cultivate strong relationships with both new and existing customers
• Follow up on inbound leads from calls, walk-ins, and web inquiries—turning interest into action
• Sell everything from attachments to new and used forklifts, tractors, and construction equipment
• Guide customers through product demos and presentations
• Tackle customer challenges with thoughtful solutions and top-notch service
• Adhere to all safety regulations and complete all required training
• Represent ASCO with professionalism and pride in everything you do

Requirements

• Proven sales skills and a customer-first mindset
• Confident communicator, whether one-on-one or in front of a group
• Strong organizational, problem-solving, and negotiation skills
• Experience or knowledge of forklifts, construction, agricultural, or heavy equipment (a big plus!)
• Tech-savvy with general business software and G-Suite know-how