Informatica Event Content Director

About the Role

We're looking for a strategic and creative Director - Event Content to lead content development for Informatica's event programs. You'll work cross-functionally to define and organize content, manage speaker programs, and ensure every session and demo delivers a memorable, on-brand experience for attendees.

What You'll Do

• Own end-to-end content strategy and development for events, including session allocations, titles/abstracts, staffing, speaker briefs, and presentation guidelines
• Partner with Product Marketing, Product Management, Sales/Tech Sales and the broader Events team to align event content with business priorities and messaging frameworks
• Manage the speaker submission and selection process, including intake, review, and coordination with internal and external speakers
• Develop and maintain editorial calendars and 'content-in-a-box' for event programming across owned and third-party events
• Collaborate with creative teams to ensure content is visually and narratively cohesive across formats
• Analyze post-event data and attendee feedback to continuously improve content quality and format
• Support the development of event content for digital/hybrid formats, including session descriptions, scripts, and pre/post content
• Manage content operations for a flagship annual event, including session catalog, agenda structure, and content tracks
• Serve as the primary content liaison between internal stakeholders and external speakers or partners
• Build and maintain a content taxonomy and session categorization framework to improve attendee navigation and experience
• Oversee content intake tools and platforms (e.g., speaker portals, abstract management systems) from open call through final delivery
• Coordinate with localization or accessibility teams to ensure event content meets global and inclusive standards
• Maintain a master content tracker across all event sessions, ensuring accuracy of titles, abstracts, and speaker information through final publish

What We're Looking For

• 10+ years of experience in program management, event programming, or marketing communications
• Strong writing, editing, and organization skills — you can translate complex topics into compelling narratives
• Experience managing large-scale event content programs (in-person, virtual, or hybrid)
• Ability to juggle multiple projects and stakeholders in a fast-paced environment
• Excellent collaboration and project management skills
• Familiarity with event technology platforms and content management tools
• Experience with B2B or enterprise tech marketing

Nice to Have

• Background in product marketing or solutions marketing
• Experience supporting marquee events (e.g., user conferences, trade shows, virtual summits)
• Comfort with data — using insights to shape content decisions
• Experience managing content for a named, branded event property (e.g., Informatica World, Dreamforce, etc.)

Team

Reports to: Senior Director, Product Marketing
Team: Informatica Content Marketing