Influencer & Social Media Manager

REP designs world-class, innovative gym equipment sold around the world and is expanding into apparel, supplements, athletes, and events. Established in 2012 by two brothers with a deep passion for fitness, REP has grown from selling bumper plates out of a small garage to occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart, specializing in outfitting home gyms, commercial gyms, and strength and conditioning facilities. REP has been recognized in the Inc. 5000 fastest-growing private companies in 2018 and 2021 and voted the best home strength product launch in 2022 by Garage Gym Experiment.

Our team works out together, regularly inviting fitness superstars to join us, and organizes fun challenges to test our limits—and the limits of our equipment. At REP, we foster a fun and collaborative work environment surrounded by like-minded individuals. This role is based in our state-of-the-art headquarters with a bright, spacious workspace, scenic views of the Rocky Mountains, and a kitchen stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, with flexibility in scheduling.

About the Role

Purist is seeking an Influencer & Social Media Manager to build and scale creator and affiliate programs that promote our nutrition to athletes who train hardest. This hands-on role requires expertise in sourcing creators, negotiating deals, and maintaining an always-on affiliate engine while ensuring our organic social presence remains sharp, consistent, and on-brand. You will own two closely connected disciplines: influencer and affiliate marketing (the bulk of the role) and organic social planning and community management (a smaller but essential slice).

Responsibilities

• Influencer Marketing (~40%)
  • Source, vet, and recruit creators and influencers whose audience and content align with the Purist brand.
  • Negotiate deliverables, usage rights, and compensation directly with creators and their representatives.
  • Manage day-to-day relationships across an active roster of influencer partners, from first outreach through campaign wrap.
  • Coordinate product seeding, creative briefs, and content approvals to keep partners on-brand and on-schedule.
  • Track and report on campaign performance, using data to refine the creator mix.
• Affiliate Program (~40%)
  • Own and grow Purist's affiliate program end-to-end, from recruitment through ongoing partner management.
  • Manage affiliate onboarding, commission structures, and payouts.
  • Own the affiliate program budget, tracking spend against performance and ROI targets.
  • Monitor program performance and identify opportunities to improve conversion, reach, and efficiency.
  • Serve as the primary point of contact for affiliate partners and platforms.
• Social Media (~20%)
  • Plan and maintain the organic social content calendar across platforms.
  • Schedule and publish content, ensuring voice, tone, and cadence align with the brand.
  • Occasionally shoot or produce organic content to complement creator- and affiliate-sourced assets.
  • Oversee community management, including monitoring and engaging with comments and DMs across channels.
  • Partner with design and content teams to keep the social content pipeline full.

Requirements

• 4–8 years of experience in influencer, affiliate/partnership, or social media marketing, with consumer brands required.
• Experience with CPG or fitness/wellness brands strongly preferred.
• A track record of managing an influencer or creator network, including sourcing talent and negotiating deliverables.
• Experience owning a program budget and reporting results against it.
• Strong social and conversational skills—comfortable being the voice of the brand in creator and community conversations.
• Bachelor's degree preferred.
• Based in or willing to relocate to the Denver/Westminster, CO area, with the ability to work onsite three days a week.

Skills

• Action Oriented: Jump on new creator partnerships and fast-moving social trends with urgency, high energy, and enthusiasm.
• Resourcefulness: Secure and deploy budget, creators, and content effectively and efficiently.
• Collaborates: Build strong partnerships with creators, affiliates, and internal teams to meet shared goals.
• Self-Development: Stay ahead of social and creator trends, actively seeking new skills through formal and informal channels.
• Analytical Thinking: Break down performance data across influencer, affiliate, and social channels to make informed decisions.
• Adaptability: Adjust smoothly and constructively as trends, platforms, and priorities shift.
• Initiative: Spot new opportunities—whether a rising creator or a smarter way of working—and act without waiting to be told.
• Accountability: Own outcomes, meet deadlines, and follow through on commitments to partners and the business with integrity.

Benefits

Our commitment to quality and transparency extends to our people. We create a fun, exciting, and collaborative space centered around health and well-being, empowering our team to balance work and life in a modern, fast-paced environment.

• Compensation: Base range of $100,000–120,000 annually plus bonus potential.
• Day One Benefits:
  • Medical, dental, and vision insurance (competitive packages available).
  • Health Savings Account (HSA) with employer contributions.
  • Flexible Spending Account (FSA) options.
  • LTD/STD, life, and AD&D insurance (100% premiums covered by REP).
  • 401k and Roth options with employer match up to 4%.
  • Employee Assistance Program (EAP).
• Recharge Yourself:
  • 4 weeks of PTO accrued during your first year.
  • 48 hours of sick leave annually.
  • 7 paid company holidays plus an additional floating holiday.
  • Paid parental leave after 6 months of employment.
  • Paid birthday day off.
• Pump-up Perks:
  • Unique bonus structure rewarding exceptional individual and company-wide performance.
  • Full access to employee gym.
  • Employee discount on REP equipment and apparel.
  • Daily snacks and drinks provided for onsite employees.
  • 'Fitness' casual attire.
  • Company and team-building events.
  • Professional growth and development opportunities.

Physical Requirements

The physical demands described here are representative of those required to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

• Constantly required to sit and use hands to operate the telephone, type, and operate the computer and mouse.
• Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions.
• Frequently required to talk, hear, and bend or twist the neck.
• May occasionally lift and/or move up to 25 pounds and rarely lift and/or move up to 100 pounds with assistance.
• Specific vision abilities required include close vision and distance vision.