Influencer Program Manager

About the role

The Influencer Program Manager / Communications Specialist supports the Social & Influencer team in building and delivering best-in-class creator campaigns for Minecraft. The role requires close collaboration with the Influencer Lead and broader marketing teams.

Responsibilities

• Meetings and collaboration with internal stakeholders across Social & Influencer, Integrated Marketing, Product Marketing, Creative, Legal, and external partners.
• Influencer campaign planning, creator strategy support, and activation execution (e.g., creator outreach, briefing, deliverable coordination, scheduling, and launch support).
• Day-to-day creator partnership operations, including communications with creators and agencies, managing timelines, and ensuring deliverables are met smoothly and on-brand.
• Influencer performance tracking, reporting, and insights, including platform metrics, campaign learnings, and contributions to dashboards and recaps.
• Support for community-facing creator engagement as needed, including light coordination around creator events, live moments, and ongoing relationship management.

Requirements

• 2+ years of experience in influencer marketing, creator partnerships, or talent-driven campaign execution within gaming, entertainment, or consumer brands.
• Strong knowledge of Minecraft and familiarity with the Minecraft creator ecosystem is strongly preferred.
• Experience managing influencer activations for video game publishers, gaming platforms, esports organizations, or similar consumer-facing entertainment brands is strongly preferred.
• Deep understanding of creator platforms and content ecosystems, including YouTube, Twitch, TikTok, Instagram, and emerging social channels.
• Proven ability to manage multiple creator workstreams at once, including outreach, briefing, scheduling, deliverables, and campaign timelines.
• Ability to build strong relationships with creators, agencies, and external partners while ensuring campaigns remain authentic and community-first.
• Ability to influence without authority and collaborate effectively across cross-functional teams, including Social, Product Marketing, Creative, Legal, and external stakeholders.
• Experience with influencer performance reporting, campaign measurement, and translating results into actionable insights (platform analytics experience preferred).
• Comfort working within operational systems including Office 365, influencer tracking tools, CRM-style workflows, and contract/payment processes.
• Strong written and verbal communication skills, including experience drafting creator briefs, outreach messaging, and campaign documentation.
• Excellent organizational skills, attention to detail, and ability to adapt quickly in a fast-moving, culture-driven environment.