Influencer Marketing Intern

Main Responsibilities

• Collaborate with the brand and content teams to execute and fine-tune an existing, comprehensive influencer marketing strategy
• Ensure influencer strategy remains aligned with broader brand and content objectives while supporting key business goals
• Continuously identify opportunities to optimize workflows, tools, and processes
• Serve as a brand representative in influencer communications, ensuring all outreach aligns with Vita Coco’s brand tone of voice
• Own day-to-day management of the in-house influencer platform (GRIN), supporting vetting, contracting, tracking, and reporting
• Manage relationships between creators, agents, and internal stakeholders
• Aid in managing the college ambassador program, ensuring proper onboarding, alignment, and performance tracking
• Support the affiliate product seeding program, including outreach, onboarding, and affiliate growth
• Actively source new ambassadors and creators, with outreach and discovery as a core responsibility
• Assist in planning and managing influencer marketing campaigns end-to-end, including campaign sourcing, goal setting, KPI alignment, briefing support, and execution tracking
• Support approval, oversight, and day-to-day management of the college ambassador program, ensuring proper onboarding, alignment, and performance tracking
• Help manage and scale the affiliate product seeding program, supporting outreach, onboarding, and affiliate growth
• Actively source new ambassadors and creators, with outreach and discovery as a core responsibility
• Assist in rate benchmarking and performance evaluation to ensure campaigns meet or exceed industry standards (engagement rate, CPM, CPE)
• Perform trend monitoring and industry awareness, staying up to date on influencer marketing trends, emerging platforms, and best practices
• Identify new creators, platforms, and partnership opportunities through trend research and market awareness

Qualifications

• 1-2 years of influencer or social media marketing or relevant agency experience – being an influencer yourself counts.
• Deep understanding of social media platforms and what tactics are successful in growing followers, increasing engagement, and generating impressions.
• Passion for bringing a CPG brand to life on social, with a proactive test-and-learn mentality.
• Proficient knowledge across platforms; Instagram, TikTok, and other emerging platforms.
• Excellent interpersonal and communication skills (verbal and written) and ability to build relationships with internal and external teams.
• Self-starter with the ability to follow processes as well as conceive new ideas.
• Excellent problem-solving skills and creative forward-thinker.
• Trend tracker; someone who knows what is happening across platforms and can identify ways to integrate the brand.
• Great negotiating skills!
• Innovative and creative in approaching ways to expand the business.
• Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint).
• Willingness to move fast, break some rules, and have some fun!