We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Also remove duplicated sections like repeated "Final Compensation", "Inclusion at Bumble Inc.", "AI in Bumble Inc. Hiring", "Fraudulent Candidate Detection". Also remove "About Us" maybe? The instruction says we can include sections only when posting has real specific content. "About Us" is not one of the allowed headings; we only have those specific headings. So we should not include About Us heading. However we might include content under "About the role" maybe includes description. The posting includes a paragraph about role: "BFF is seeking an experienced Marketing Manager to drive brand awareness and favorability in the US. Reporting to the US Marketing Lead, you will develop and execute regional campaigns and go-to-market strategies to strengthen BFF’s position as the leading relationships and social networking app. This role focuses on integrated marketing campaigns, ensuring best practices, and optimizing marketing efforts to achieve short- and long-term business goals." That's about the role. So we can put that under
About the role
with
.
Responsibilities: list of bullet points under "Key Responsibilities". We'll extract each bullet.
Requirements: The posting has "Required: Key Skills & Experience" then list of bullet points. Also "About You" bullet list. Those could be considered Requirements or Skills. We need to decide sections: Requirements, Qualifications, Skills, Benefits, Pay, Schedule. The instruction says prefer a few substantive sections over many thin ones. We can combine similar content. Perhaps we can have "Requirements" covering required experience and skills, and "Skills" maybe not needed if overlapping. But we need to follow headings list: we can include any of those headings if we have content. We should not create empty sections.
We have specific Pay: "Compensation Range: $95K - $105K". Also earlier "Final Compensation Will be determined based on factors..." but that's vague; we should not include Pay section if only vague? Actually we have a specific range, so we can include Pay with that range.
Benefits: The posting lists benefits under "Benefits & Perks". That's specific: Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire. Unlimited PTO + 1 company-wide week off + Focus Fridays every week Fully paid life and long-term disability insurance 401k with 4% company match if you contribute 6%, 90-day eligibility Monthly wellness benefit and access to Noom, Unmind, and Your Money Line Maternity and Fertility benefit + 26 week paid parental leave Premium App Access
We should include Benefits section.
Schedule: Not mentioned. No schedule info. So we should not include Schedule.
Qualifications: Could be similar to Requirements; maybe we can treat "Required: Key Skills & Experience" as Qualifications, and "About You" as Skills? But we need to avoid duplication. Perhaps we can have "Requirements" for the required experience and skills, and "Skills" for the "About You" traits. But the instruction says prefer few substantive sections over many thin ones. Could combine Requirements and Skills into one section like "Requirements & Skills". But headings are fixed; we cannot create new headings. We could put all under "Requirements" and omit Skills. Or we could put under "Skills" and omit Requirements. Which is more appropriate? The posting has "Required: Key Skills & Experience" and "About You". Both are about qualifications/skills. I'd put them under "Requirements" as that seems to capture required experience and skills. The "About You" are more personal attributes but still qualifications. So we can include them in Requirements.
Thus sections: About the role, Responsibilities, Requirements, Benefits, Pay.
We need to ensure we don't include boilerplate like "About Us", "AI Fluency", "Inclusion at Bumble Inc.", "AI in Bumble Inc. Hiring", "Fraudulent Candidate Detection", duplicated lines. Also remove repeated "Final Compensation" lines (we already have Pay). Also remove "Compensation Range: $95K - $105K" appears at end; we will include that.
We must preserve all substantive information: that includes the bullet points under Responsibilities, Required: Key Skills & Experience, About You, Benefits & Perks, Compensation Range.
We must not invent or summarize away detail: keep each bullet as is.
We need to format as HTML:
About the role
...
etc. For lists:
.
We must not include any extra text outside HTML fragment.
Let's extract content precisely.
About the role paragraph: "BFF is seeking an experienced Marketing Manager to drive brand awareness and favorability in the US. Reporting to the US Marketing Lead, you will develop and execute regional campaigns and go-to-market strategies to strengthen BFF’s position as the leading relationships and social networking app. This role focuses on integrated marketing campaigns, ensuring best practices, and optimizing marketing efforts to achieve short- and long-term business goals."
That's it.
Responsibilities bullet points (under "Key Responsibilities"):
- Contribute to the development and execution of brand campaigns and go-to-market strategies.
- Develop campaign briefs and recommend strategic approaches based on business objectives and insights.
- Oversee influencer marketing briefing, selection, and content review.
- Work closely with our Integrated Marketing Lead to support with BFF campaign initiatives.
- Identify and pitch innovative, culturally relevant marketing opportunities.
- Leverage consumer insights and analytics to refine marketing strategies and enhance user engagement.
- Track campaign performance, lead communication with stakeholders, and facilitate team check-ins.
- Prepare presentations and share insights with management and leadership teams.
- Manage marketing budgets to ensure efficiency and timely execution.
- Partner closely with creative teams around campaign briefs, asset requirements, and creative feedback
- Document marketing processes, toolkits, and best practices.
Note: there is a line break after "creative feedback" maybe missing period; we keep as is.
Now Required: Key Skills & Experience bullet points:
- Proven experience managing influencer campaigns, including sourcing, outreach, briefing, creative feedback, and reporting
- Experience working with talent managers and creative agencies.
- Strong background in developing disruptive and innovative go-to-market approaches.
- Data-driven mindset with the ability to translate consumer insights into impactful marketing strategies.
- Ability to manage multiple campaigns simultaneously, coordinating across internal and external teams.
- Strong budget and project management skills with attention to detail.
- Track record of high-performing digital campaigns against industry benchmarks.
- Experience developing creative briefs, with demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy.
Now About You bullet points:
- Passionate about BFF’s brand vision and values.
- Strong understanding of social networking, community and digital-first platforms.
- Proactive, solutions-oriented, and able to anticipate needs.
- Positive, adaptable, and highly detail-oriented.
- Able to work under tight deadlines while balancing short- and long-term priorities.
- Excellent communication, presentation, and interpersonal skills.
- Great attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitions
- A self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight
Note there may be missing period after "ambitions". Keep as is.
Now Benefits & Perks bullet points (the paragraph after "Benefits & Perks"):
It is a paragraph with multiple items separated by periods? Let's extract:
"Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire. Unlimited PTO + 1 company-wide week off + Focus Fridays every week Fully paid life and long-term disability insurance 401k with 4% company match if you contribute 6%, 90-day eligibility Monthly wellness benefit and access to Noom, Unmind, and Your Money Line Maternity and Fertility benefit + 26 week paid parental leave Premium App Access"
We need to turn into list items. Each sentence could be a list item. Let's split:
- Insurance: Medical/dental/vision, 30-day eligibility.
- Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.
- Unlimited PTO + 1 company-wide week off + Focus Fridays every week
- Fully paid life and long-term disability insurance
- 401k with 4% company match if you contribute 6%, 90-day eligibility
- Monthly wellness benefit and access to Noom, Unmind, and Your Money Line
- Maternity and Fertility benefit + 26 week paid parental leave
- Premium App Access
Check for missing punctuation: keep as is.
Now Pay: "Compensation Range: $95K - $105K". Also earlier "Final Compensation Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations." That's vague; we should not include that as it's not specific. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state compensation range, so we include Pay with that range. We could also include the earlier line but it's vague; better to just include the range.
Now we need to ensure we don't include duplicated lines like "Final Compensation Will be determined..." appears twice; we ignore.
Now produce HTML.
Structure:
About the role
BFF is seeking an experienced Marketing Manager to drive brand awareness and favorability in the US. Reporting to the US Marketing Lead, you will develop and execute regional campaigns and go-to-market strategies to strengthen BFF’s position as the leading relationships and social networking app. This role focuses on integrated marketing campaigns, ensuring best practices, and optimizing marketing efforts to achieve short- and long-term business goals.
Responsibilities
- Contribute to the development and execution of brand campaigns and go-to-market strategies.
- Develop campaign briefs and recommend strategic approaches based on business objectives and insights.
- Oversee influencer marketing briefing, selection, and content review.
- Work closely with our Integrated Marketing Lead to support with BFF campaign initiatives.
- Identify and pitch innovative, culturally relevant marketing opportunities.
- Leverage consumer insights and analytics to refine marketing strategies and enhance user engagement.
- Track campaign performance, lead communication with stakeholders, and facilitate team check-ins.
- Prepare presentations and share insights with management and leadership teams.
- Manage marketing budgets to ensure efficiency and timely execution.
- Partner closely with creative teams around campaign briefs, asset requirements, and creative feedback
- Document marketing processes, toolkits, and best practices.
Requirements
- Proven experience managing influencer campaigns, including sourcing, outreach, briefing, creative feedback, and reporting
- Experience working with talent managers and creative agencies.
- Strong background in developing disruptive and innovative go-to-market approaches.
- Data-driven mindset with the ability to translate consumer insights into impactful marketing strategies.
- Ability to manage multiple campaigns simultaneously, coordinating across internal and external teams.
- Strong budget and project management skills with attention to detail.
- Track record of high-performing digital campaigns against industry benchmarks.
- Experience developing creative briefs, with demonstrated experience