Influencer Campaign Manager - TikTok Music (Los Angeles)

About the Team

SoundOn is an all-in-one platform powered by TikTok, designed to better serve music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way. The Influencer Campaign Manager at SoundOn will play a pivotal role in increasing SoundOn music's reach, engagement and consumption.

Responsibilities

• Form holistic marketing plan to provide promotion visibility and motivation for music partnership team's deal signing, by leveraging all possible promotional levers involving in-platform and off-platform activities.
• Design and execute influencer marketing plans. Work cross-functionally with A&R, Artist Partnerships and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on TikTok.
• Select and target the right segments of creators based on campaign needs. Specify campaign brief and design incentive plans to improve influencers' activeness on music promotion platforms. Identify and accumulate high-quality creators to improve campaign quality.
• Analyze campaign data to make decisions during the full-cycle track promotion, and take care of track performance and evaluate campaign ROI.
• Collaborate with product team to develop product-level solutions to improve creator participation and efficiency of creator marketing.

Qualifications

• 3+ years experience in Digital Marketing Tech companies, Digital Marketing agencies, or MCNs.
• Good understanding of TikTok content ecosystem, influencer marketing and social media trends.
• Excellent data analytical skills and data-driven operations mindset.
• Ability to effectively collaborate cross-functionally and manage multiple tasks.
• Ability to plan and deliver on tight deadlines and pay outstanding attention to detail.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

[For Pay Transparency] Compensation Description (Annually) The base salary range for this position in the selected city is $103360 - $209380 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).