Influencer and Branded Content Associate

About the role

We are PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms. You’ll collaborate with creators, talent agencies, media strategists, content teams, and brand partners to develop and execute influencer marketing programs that seamlessly align storytelling with business objectives. A key focus will be scaling PMG’s influencer and creator marketing discipline - establishing frameworks, curating talent relationships, and setting standards for authenticity and effectiveness in alignment with brand goals. Your role will be instrumental in shaping how brands foster meaningful connections with their audiences. You will also play a key role in exploring new content formats, leveraging emerging platforms, and staying ahead of industry trends to ensure creator strategies are not only relevant but also innovative and impactful. At PMG, we don’t just follow trends - we create them. If you’re passionate about shaping culture through creator-driven storytelling, using data to drive real impact, and redefining what’s possible in influencer marketing, this is the place to make your mark.

Responsibilities

• Identify, research, and evaluate influencers and content creators who align with clients' target audiences, brand values, and campaign objectives, providing recommendations to support creator selection.
• Execute influencer and branded content campaigns, managing assigned workstreams from creator outreach and onboarding through content development, approvals, and final delivery.
• Manage day-to-day communications with influencers, talent agencies, and internal teams, ensuring clear expectations, timely deliverables, and strong working relationships throughout campaign execution.
• Coordinate branded content production, reviewing creator submissions for alignment with creative briefs, brand guidelines, and campaign requirements while managing feedback and approval processes.
• Support influencer partnership negotiations, contract reviews, and proposal development, ensuring deliverables, timelines, and partnership expectations are accurately documented and communicated.
• Monitor and analyze influencer campaign performance, identifying key insights, evaluating results against campaign objectives, and contributing actionable recommendations to