iGaming Web Content Writer
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones.
We need to extract substantive content.
The posting includes:
- Intro paragraph: "Discover What’s Possible At BetMGM Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business."
- Benefits section: list of benefits.
- "At BetMGM, we recognize that every individual plays a meaningful role in our success..." (inclusion statement) - maybe part of Benefits? Could be separate but it's generic EEO; we should remove EEO boilerplate. It's about inclusion but not EEO? It's about building respectful inclusive workplace. Might be considered boilerplate? The instruction says remove EEO/equal-opportunity/... boilerplate. So we should drop that paragraph.
- "The Opportunity As an iGaming Web Content Writer you will support the objectives of the web content team by researching and writing blog content on a variety of casino and iGaming topics." Then details about recurring subjects, high-quality content, etc. This is responsibilities/duties.
- Then "The role is responsible for producing a steady volume of SEO-driven content..." more duties.
- Then "The IGaming Web Content Writer May Also Be Asked To Look For Opportunities To Collaborate With Other Stakeholders..." list of collaboration opportunities.
- Then "Must be able to stand or sit and operate computers and other technological devices for extended periods of time" (maybe a requirement/qualification? It's a physical requirement.)
- Then Qualifications section: list of qualifications.
- Then "Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc." This is maybe a requirement but could be considered metadata; we could fold into a short p.
- Then "Compensation The pay range for this position is as follows: 61,800.00--82,300.00 Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan."
- Then "Gaming Compliance & Licensing Requirements As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification. In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives." This is a requirement/qualification; we could include under Requirements or Qualifications? The instruction says use headings like Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have Qualifications already; we could incorporate licensing requirements into Qualifications or maybe a separate Requirements section. But we should avoid many thin sections. Perhaps combine Qualifications and Requirements into one Qualifications section? But we already have a Qualifications heading with list. Could add licensing as another bullet under Qualifications.
- Then "About BetMGM BetMGM is revolutionizing sports betting and online gaming..." This is company description; could be omitted? It's not a required section; we could include as a short p under maybe "About the company"? But instruction says use headings like About the role, Responsibilities, etc. Not About the company. Might be considered boilerplate? It's descriptive but not required. We could keep as a short p under maybe no heading? But we need to output only HTML fragment; we could include a
about the company after the headings? The instruction: "Prefer a few substantive sections over many thin ones." So maybe we include sections: Benefits, Responsibilities (or The Opportunity), Qualifications, Pay. Possibly also include a short p for legal authorization and licensing? Could fold into Qualifications as extra bullets.
We must not repeat the job title as heading. So no heading for iGaming Web Content Writer.
We must not include duplicated lines.
We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we remove the inclusion statement, the EEO statement, the accommodation contact, the "This job description is not an exclusive..." etc.
We must preserve ALL substantive information; do not invent or summarize away detail.
Thus we need to capture:
- Intro paragraph about BetMGM (maybe as a short p before sections). It's substantive about company size and mission. Could be included as a
before sections.
- Benefits: list: Medical, Dental, Vision, Life, and Disability Insurance; 401(k) with company match; Pre-tax spending accounts including health care FSA and commuter savings; Flexible paid time off; Professional development reimbursement and ongoing skills training opportunities; Employee resource groups; Swag, ticket giveaways, and more!
We need to output as
- each.
- Responsibilities / The Opportunity: we need to capture duties: researching and writing blog content on variety of casino and iGaming topics; recurring subjects list (Slots, Table Games (blackjack, roulette, craps, baccarat, etc.), Live Dealer Games, Variety and Arcade Casino Games, Game guides and informational pieces, Game strategies and tips, Game roundups by theme and type, Game releases and news, and Operator information, such as casino bonuses and promotions); high-quality content should be clear, informative, engaging, and optimized for organic search; deliver a variety of effective content and drive content diversity; producing a steady volume of SEO-driven content that supports BetMGM’s organic search strategy and broader content goals; includes writing and publishing a minimum of 20 in-depth blog articles per month across casino and iGaming topics; developing shorter articles that address targeted user search queries or support timely coverage of BetMGM and MGM Resorts casino events; creating keyword-focused page copy; contributing to one-off digital content projects such as video scripts, interactive tools, and related content initiatives; Look for opportunities to collaborate with other stakeholders either inside or outside of BetMGM to advance goals; list: Developing strategic content initiatives with other members of the web content team, specifically around premium casino game launches; Participate in strategic planning on how to amplify existing content and promote pillar company initiatives; Fulfilling requests from teams inside or outside of digital marketing (CRM, partnerships, etc) for specific copy needs; Cooperating with the social media team to leverage popular or trending content in dynamic spaces; Partnering with the SEO Analyst to optimize new or existing blog articles and maximize their organic exposure; Aligning with external partners like TMI on important content development projects; Able to identify topics for casino DPR (digital PR) led activities. Also "Must be able to stand or sit and operate computers and other technological devices for extended periods of time" (maybe a requirement but could be under Qualifications). We'll include as a bullet under Qualifications maybe.
- Qualifications: list: Three years minimum experience in a professional role writing high-quality content within the gaming industry, specifically under the Casino or iGaming vertical, is required. Expertise in the US online casino space is preferred. Journalism, English, or another relevant field. Must be proficient in AP Stylebook. Minimum three years of experience publishing in WordPress. Beginner-to-intermediate SEO knowledge is preferred, including basic understanding of keyword research, optimization, and internal linking practices. Experience working in large organizations, coordinating, and liaising with multiple departments and stakeholders. Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams. Experience presenting online and in person. Basic knowledge of Google Analytics preferred. Good communication, analytics, project management, writing, copywriting, article ideation, and organizational skills. Assist in operational tasks when needed, including data entry, sourcing photos, editing, and presentation decks. Excellent analytical, proactive, and communication skills with a data-driven mindset. Ability to maintain a professional demeanor and desire to continuously improve and develop professionally. Willingness to learn and/or familiarity with AI tools and platforms is a plus. Basic photo editing skills using tools like BeFunky and/or Photoshop are a plus. Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc. Gaming Compliance & Licensing Requirements: Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification. In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
We need to include these as bullets under Qualifications (or maybe separate Requirements). But we must not create thin sections; we have Qualifications already with many bullets; we can add licensing and legal auth as extra bullets.
- Pay: The pay range for this position is as follows: 61,800.00--82,300.00 Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.
We need to output as a
maybe under
Pay.
- Schedule: Not mentioned, so we should not create Schedule section.
- About the role? Not needed.
Thus final HTML: maybe:
Intro paragraph...
Benefits
...
Responsibilities
...
Qualifications
...
Pay
...
We must ensure we don't include any filler like "commensurate with experience". Not present.
We need to preserve ALL substantive information; we must not omit any detail from the lists. Let's extract each bullet precisely.
Benefits list:
- Medical, Dental, Vision, Life, and Disability Insurance
- 401(k) with company match
- Pre-tax spending accounts including health care FSA and commuter savings
- Flexible paid time off
- Professional development reimbursement and ongoing skills training opportunities
- Employee resource groups
- Swag, ticket giveaw
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to extract substantive content. The posting includes: - Intro paragraph: "Discover What’s Possible At BetMGM Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business." - Benefits section: list of benefits. - "At BetMGM, we recognize that every individual plays a meaningful role in our success..." (inclusion statement) - maybe part of Benefits? Could be separate but it's generic EEO; we should remove EEO boilerplate. It's about inclusion but not EEO? It's about building respectful inclusive workplace. Might be considered boilerplate? The instruction says remove EEO/equal-opportunity/... boilerplate. So we should drop that paragraph. - "The Opportunity As an iGaming Web Content Writer you will support the objectives of the web content team by researching and writing blog content on a variety of casino and iGaming topics." Then details about recurring subjects, high-quality content, etc. This is responsibilities/duties. - Then "The role is responsible for producing a steady volume of SEO-driven content..." more duties. - Then "The IGaming Web Content Writer May Also Be Asked To Look For Opportunities To Collaborate With Other Stakeholders..." list of collaboration opportunities. - Then "Must be able to stand or sit and operate computers and other technological devices for extended periods of time" (maybe a requirement/qualification? It's a physical requirement.) - Then Qualifications section: list of qualifications. - Then "Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc." This is maybe a requirement but could be considered metadata; we could fold into a short p. - Then "Compensation The pay range for this position is as follows: 61,800.00--82,300.00 Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan." - Then "Gaming Compliance & Licensing Requirements As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification. In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives." This is a requirement/qualification; we could include under Requirements or Qualifications? The instruction says use headings like Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have Qualifications already; we could incorporate licensing requirements into Qualifications or maybe a separate Requirements section. But we should avoid many thin sections. Perhaps combine Qualifications and Requirements into one Qualifications section? But we already have a Qualifications heading with list. Could add licensing as another bullet under Qualifications. - Then "About BetMGM BetMGM is revolutionizing sports betting and online gaming..." This is company description; could be omitted? It's not a required section; we could include as a short p under maybe "About the company"? But instruction says use headings like About the role, Responsibilities, etc. Not About the company. Might be considered boilerplate? It's descriptive but not required. We could keep as a short p under maybe no heading? But we need to output only HTML fragment; we could include a
about the company after the headings? The instruction: "Prefer a few substantive sections over many thin ones." So maybe we include sections: Benefits, Responsibilities (or The Opportunity), Qualifications, Pay. Possibly also include a short p for legal authorization and licensing? Could fold into Qualifications as extra bullets. We must not repeat the job title as heading. So no heading for iGaming Web Content Writer. We must not include duplicated lines. We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we remove the inclusion statement, the EEO statement, the accommodation contact, the "This job description is not an exclusive..." etc. We must preserve ALL substantive information; do not invent or summarize away detail. Thus we need to capture: - Intro paragraph about BetMGM (maybe as a short p before sections). It's substantive about company size and mission. Could be included as a
before sections. - Benefits: list: Medical, Dental, Vision, Life, and Disability Insurance; 401(k) with company match; Pre-tax spending accounts including health care FSA and commuter savings; Flexible paid time off; Professional development reimbursement and ongoing skills training opportunities; Employee resource groups; Swag, ticket giveaways, and more! We need to output as
- each.
- Responsibilities / The Opportunity: we need to capture duties: researching and writing blog content on variety of casino and iGaming topics; recurring subjects list (Slots, Table Games (blackjack, roulette, craps, baccarat, etc.), Live Dealer Games, Variety and Arcade Casino Games, Game guides and informational pieces, Game strategies and tips, Game roundups by theme and type, Game releases and news, and Operator information, such as casino bonuses and promotions); high-quality content should be clear, informative, engaging, and optimized for organic search; deliver a variety of effective content and drive content diversity; producing a steady volume of SEO-driven content that supports BetMGM’s organic search strategy and broader content goals; includes writing and publishing a minimum of 20 in-depth blog articles per month across casino and iGaming topics; developing shorter articles that address targeted user search queries or support timely coverage of BetMGM and MGM Resorts casino events; creating keyword-focused page copy; contributing to one-off digital content projects such as video scripts, interactive tools, and related content initiatives; Look for opportunities to collaborate with other stakeholders either inside or outside of BetMGM to advance goals; list: Developing strategic content initiatives with other members of the web content team, specifically around premium casino game launches; Participate in strategic planning on how to amplify existing content and promote pillar company initiatives; Fulfilling requests from teams inside or outside of digital marketing (CRM, partnerships, etc) for specific copy needs; Cooperating with the social media team to leverage popular or trending content in dynamic spaces; Partnering with the SEO Analyst to optimize new or existing blog articles and maximize their organic exposure; Aligning with external partners like TMI on important content development projects; Able to identify topics for casino DPR (digital PR) led activities. Also "Must be able to stand or sit and operate computers and other technological devices for extended periods of time" (maybe a requirement but could be under Qualifications). We'll include as a bullet under Qualifications maybe.
- Qualifications: list: Three years minimum experience in a professional role writing high-quality content within the gaming industry, specifically under the Casino or iGaming vertical, is required. Expertise in the US online casino space is preferred. Journalism, English, or another relevant field. Must be proficient in AP Stylebook. Minimum three years of experience publishing in WordPress. Beginner-to-intermediate SEO knowledge is preferred, including basic understanding of keyword research, optimization, and internal linking practices. Experience working in large organizations, coordinating, and liaising with multiple departments and stakeholders. Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams. Experience presenting online and in person. Basic knowledge of Google Analytics preferred. Good communication, analytics, project management, writing, copywriting, article ideation, and organizational skills. Assist in operational tasks when needed, including data entry, sourcing photos, editing, and presentation decks. Excellent analytical, proactive, and communication skills with a data-driven mindset. Ability to maintain a professional demeanor and desire to continuously improve and develop professionally. Willingness to learn and/or familiarity with AI tools and platforms is a plus. Basic photo editing skills using tools like BeFunky and/or Photoshop are a plus. Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc. Gaming Compliance & Licensing Requirements: Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification. In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
We need to include these as bullets under Qualifications (or maybe separate Requirements). But we must not create thin sections; we have Qualifications already with many bullets; we can add licensing and legal auth as extra bullets.
- Pay: The pay range for this position is as follows: 61,800.00--82,300.00 Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.
We need to output as a
maybe under
Pay. - Schedule: Not mentioned, so we should not create Schedule section. - About the role? Not needed. Thus final HTML: maybe:
Intro paragraph...
Benefits
- ...
Responsibilities
- ...
Qualifications
- ...
Pay
...
We must ensure we don't include any filler like "commensurate with experience". Not present. We need to preserve ALL substantive information; we must not omit any detail from the lists. Let's extract each bullet precisely. Benefits list: - Medical, Dental, Vision, Life, and Disability Insurance - 401(k) with company match - Pre-tax spending accounts including health care FSA and commuter savings - Flexible paid time off - Professional development reimbursement and ongoing skills training opportunities - Employee resource groups - Swag, ticket giveaw