Identity Graph Architect, Senior Consultant

About the role

This posting describes two distinct positions within Deloitte's Customer team: an Identity Graph Architect and a Senior Consultant specializing in Adobe Journey Optimizer (AJO). Both roles sit within the Advertising, Marketing & Commerce practice, which designs and implements technology platforms for personalized marketing across digital touchpoints, specializing in customer-centric B2B and B2C solutions including AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration.

Identity Graph Architect — Responsibilities

• Identity Graph Management: Help maintain and evolve the identity graph in collaboration with identity partners to optimize identity matching logic and resolution accuracy
• Data Collection Architecture: Design data collection strategies using tagging solutions to feed high-quality data into the identity graph
• Use Case Development: Gather and translate business use cases for the identity graph into scalable technical architectures and solutions
• Traceability: Support linking identity resolution outputs back to source data so identities and attributes can be traced to their origin
• Quality Monitoring: Help build reporting and monitoring into the identity graph to flag data anomalies, match mismatches, and oversized clusters
• Privacy and Compliance: Partner with legal and compliance teams to ensure identity data handling meets applicable U.S. privacy requirements
• Collaboration: Work closely with stakeholders across product, marketing, analytics, and engineering teams to align on data strategy, solution design, and implementation priorities
• Documentation and Specifications: Create technical specifications to drive development of solutions and deliver documentation for stakeholder review
• Stakeholder Engagement: Interface with clients and internal teams to gather requirements, map solutions, and make recommendations
• Innovation: Continuously identify opportunities to improve customer data capabilities and innovate on solutions to address evolving business needs

Identity Graph Architect — Skills

• Ability to work independently and collaborate as part of a team
• Effective written and verbal communication skills
• Meticulous attention to detail and quality of work product
• Ability to build and sustain professional relationships
• Ability to lead projects or workstreams
• Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
• Strong interpersonal skills and professional demeanor
• Ability to meet deadlines
• Ability to provide clear guidance to others

Identity Graph Architect — Qualifications

Required

• 5+ years of experience in data architecture, customer data platforms, or identity resolution solutions
• 3+ years of experience working with identity graph technologies or identity resolution platforms (e.g., Acxiom, LiveRamp, or similar)
• 5+ years of in-depth understanding of database platforms including relational and non-relational data engines (MS SQL, MySQL, PostgreSQL, MongoDB, Snowflake, BigQuery, Redshift, and similar)
• 5+ years of experience with data processing (ETL) tools and methodologies
• 3+ years of experience designing customer-centric datasets (i.e., CRM, Call Center, Marketing, Offline, Point of Sale, etc.)
• 3+ years of data modeling experience
• Limited immigration sponsorship may be available
• Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve

Preferred

• Experience and knowledge with digital marketing analytics and media operations
• Experience with marketing cloud solutions and customer data platforms
• Experience with data observability or anomaly detection tooling
• Familiarity with U.S. privacy and data protection requirements as they apply to identity data, including federal requirements for government data
• Experience in programming languages (Python, Java, or Bash scripting)
• Experience with Big Data technologies (i.e., Hadoop, Spark, Redshift, Snowflake, Hive, etc.)
• Experience with Martech/Adtech tools and how to integrate technologies into the data management solution (Adobe, Salesforce, Oracle, Google, and similar)
• Experience in advanced analytics, machine learning concepts, and use cases applied to customer experience and marketing solutions
• Excellent interpersonal skills and the ability to articulate complex technology concepts with technical and non-technical individuals
• Ability to approach technical solutions to challenges from a business perspective
• Understanding of the full SDLC process
• Understanding of data integration methodologies and tools (Mulesoft, Dell Boomi, Custom API, Segment, Tealium, and similar)
• Understanding of public cloud offerings and how to design solutions built around these technologies (AWS, Azure, Google Cloud Platform, and similar)
• Degree in Computer Science, Information Systems, Data Science, or related field
• Experience working with public cloud offerings (AWS, Azure, Google Cloud Platform, and similar)
• GCP (Cloud Functions, Composer, SQL, Storage, Dataproc, Datastore, Kubernetes, BigQuery, Stackdriver, Pub/Sub)
• AWS (Lambda, Glue, Data Pipeline, Redshift, Aurora, Athena/Spectrum, S3/Glacier, Fargate, Cloud Watch, Kinesis)
• Azure (Functions, Batch, Blob Storage, Data Warehouse, Data Factory, Containers, Monitor, Service Bus)

Senior Consultant, Adobe Journey Optimizer (AJO) — Responsibilities

• Designing and configuring end-to-end customer journeys in Adobe Journey Optimizer (AJO), including triggers, actions, messages, offers, and journey orchestration logic
• Building rules and conditional logic to orchestrate complex, multi-step journeys based on customer attributes, behaviors, and real-time events
• Configuring AJO channel surfaces, including email, SMS, push notification, and in-app messaging, along with email subdomains, IP pools, and IP warming strategies
• Integrating AJO with Adobe Experience Platform (AEP), including Real-Time Customer Data Platform (RT-CDP) and Customer Journey Analytics (CJA), to support unified profiles, audience activation, and cross-channel measurement
• Implementing Journey Optimizer Decisioning (AJO-D) and Offer Decisioning capabilities, including offer collections, placements, decision scopes, and eligibility and prioritization rules, to enable contextual, real-time personalization
• Leading integration and solution delivery across Adobe Experience Cloud, third-party systems, and client stakeholder groups during implementation, technical design, and pre-sales activities

Senior Consultant, Adobe Journey Optimizer (AJO) — Skills

• Ability to work independently and collaborate as part of a team
• Effective written and verbal communication skills
• Meticulous attention to detail and quality of work product
• Ability to build and sustain professional relationships
• Ability to lead projects or workstreams
• Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
• Strong interpersonal skills and professional demeanor
• Ability to meet deadlines
• Ability to provide clear guidance to others

Senior Consultant, Adobe Journey Optimizer (AJO) — Qualifications

Required

• 3+ years of hands-on implementation experience with Adobe Journey Optimizer (AJO), including journey orchestration, triggers, automations, actions, messages, and offers
• 2+ years configuring AJO channel surfaces (email, SMS, push, in-app), including email subdomain setup, IP pool creation, and IP warming/deliverability strategy
• 2+ years working with Adobe Experience Platform (AEP), including Experience Data Model (XDM) schemas, Real-Time Customer Data Platform (RT-CDP), and Web/Mobile SDK or Edge Network event forwarding to support AJO journey triggers
• Experience configuring external data sources, custom events, and custom actions within AJO to support complex, attribute- and behavior-driven journeys
• 5+ years in