Jobs · Art & Creative · New Hampshire

Hospitality Marketing & Creative Manager

Highway West Vacations · Madison, NH · 3 wk ago
On-siteArt & CreativeFull-time

Location: Madison, New Hampshire
Employment Type: Full-Time, In Person (* Hybrid will be considered if candidate resides within a 3-hour drive of the property)
Reports to: VP of Marketing

Benefits

  • Competitive compensation package based on experience and qualifications
  • Fully company-paid employee health insurance
  • Vacation and sick leave
  • Paid holidays
  • Life insurance for full-time employees
  • Exclusive employee discounts

About The Role

We are seeking a highly creative and driven Marketing Manager with a strong design background to help lead the next chapter of four iconic, family-owned New Hampshire destinations: King Pine Ski Area, Purity Spring Resort, Danforth Bay Camping & RV Resort, and Camp Tohkomeupog. Deeply rooted in tradition and community, these properties are entering an exciting period of growth, modernization, and brand evolution - while staying true to the values that have defined them for generations. The ideal candidate is equal parts project manager, content creator, and brand ambassador. You’ll play a key role in elevating our digital presence, deepening guest connection, and bringing timeless experiences to life through modern marketing.

Responsibilities

  • Brand, Strategy & Storytelling
    • Support the development and execution of integrated marketing campaigns across social, digital, email, print, and on-property channels
    • Help evolve brand storytelling while honoring the heritage, personality, and community roots of each destination
    • Stay inspired by hospitality, lifestyle, and design trends to inform creative direction and brand growth
  • Social Media & Brand Ambassador
    • Serve as a social media brand ambassador, representing the spirit, voice, and guest experience of each property
    • Create and publish weekly original content (photos, videos, reels, stories, and captions) that captures seasonal energy and authentic moments
    • Engage with guests, followers, and partners to foster community and brand loyalty
    • Track performance and adapt content strategies to grow reach, engagement, and connection
  • Creative & Content Production
    • Design and produce polished, on-brand marketing and promotional assets in-house
    • Coordinate and assist with photoshoots, lifestyle content, and creative projects across all properties
    • Build relationships with influencers, collaborators, and local partners aligned with our brand values
  • Website & Digital Presence
    • Manage and update WordPress websites, ensuring timely promotions, visual freshness, and accurate seasonal content
    • Support landing pages, announcements, and SEO-friendly updates to enhance the digital guest journey
  • Email Marketing & Promotions
    • Develop engaging email campaigns that inform, inspire, and drive bookings
    • Support promotional planning including offers, events, and seasonal messaging
    • Track email performance and collaborate with team members on optimization strategies

Requirements

  • 1 to 4 years of marketing experience, ideally within hospitality, lifestyle, ski, tourism, or related industries
  • Strong command of social media tools, analytics, and content scheduling platforms
  • Hands-on experience managing WordPress websites or similar
  • Experience developing email marketing and promotional content
  • Design expertise using Adobe Creative Suite, Canva, or similar tools
  • Exceptional attention to detail with the ability to produce high-quality work independently
  • Strong written and verbal communication skills
  • Highly organized, collaborative, and energized by managing multiple creative projects

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