Hospice Marketer / Community Liaison
Friendly Faces Senior Care · Fairfield, TX · 1 mo ago
MarketingFull-time
Talent by Friendly Faces Workforce Solutions, LLC is recruiting qualified candidates on behalf of our hospice client.
About the role
Our hospice client is seeking an experienced, relationship-driven Hospice Marketer / Community Liaison to increase referrals, develop strong healthcare partnerships, and expand the hospice's presence within the community. The ideal candidate has established healthcare relationships, understands the hospice referral process, and is comfortable developing new business through consistent field outreach, relationship building, education, and follow-up.
Responsibilities
- Develop and maintain referral relationships with hospitals, physicians, skilled nursing facilities, assisted living communities, home health agencies, rehabilitation facilities, senior communities, case managers, social workers, and other healthcare professionals.
- Generate qualified hospice referrals through consistent business development and community outreach.
- Conduct in-person sales calls, presentations, facility visits, networking activities, and educational meetings.
- Educate referral partners about hospice services, eligibility criteria, benefits, and the referral process.
- Identify new referral opportunities and develop strategies to increase census and market penetration.
- Maintain regular communication and follow-up with existing and prospective referral sources.
- Build relationships with hospital discharge planners, case managers, social workers, physicians, administrators, and directors of nursing.
- Coordinate closely with admissions and clinical teams to help ensure a smooth referral