Home Care Marketing Representative

Key Responsibilities

• Build and maintain relationships with referral sources throughout assigned counties
• Visit hospitals, clinics, senior centers, community organizations, physician offices, rehab centers, nursing homes, and other potential referral partners
• Educate community partners and families about Rockaway Home Care services
• Generate new referrals and help grow the agency's client base
• Represent Rockaway Home Care professionally at community events, meetings, and outreach opportunities
• Track outreach activity, leads, referrals, and follow-up communication
• Work closely with the office, intake, and care teams to support smooth referral transitions
• Identify new business development opportunities in assigned territories
• Maintain strong knowledge of home care services and company programs
• Support community engagement and brand awareness efforts

Requirements

• Prior marketing, sales, business development, or community outreach experience preferred
• Home care, healthcare, MLTC, Medicaid, Medicare, or community-based service experience preferred
• Strong communication and relationship-building skills
• Comfortable traveling throughout assigned Downstate counties
• Valid driver's license and reliable transportation preferred
• Self-motivated, organized, and able to work independently in the field
• Professional, friendly, and comfortable speaking with referral partners and families
• Able to track activity and follow up consistently
• Must meet all company hiring and onboarding requirements

Preferred Qualifications

• Existing relationships with healthcare or community referral sources
• Experience working with MLTC plans, Medicaid populations, senior care, or home care services
• Bilingual skills are a plus
• Strong networking and presentation skills
• Familiarity with Downstate NY healthcare/community resources