High School -

Program Overview

This program is ideal for the business-minded student or future entrepreneur. Students will take initial steps to establish a business and develop a commercialization strategy.

Course Content

• Create, implement, and critique online advertising
• Create, implement, and critique email marketing
• Create, implement, and critique websites
• Create, implement, and critique social media
• Create, implement, and critique mobile marketing
• Create, implement, and critique search-engine optimization
• Create, implement, and critique videos
• Create, implement, and critique images
• Create, implement, and critique podcasts
• Create, implement, and critique webinars
• Apply project management techniques to guide and control digital communications efforts

Career Opportunities

View our career tree to learn about the wide variety of professional opportunities students are prepared for upon program completion or with further education.

Instructors and Support

• Meet the instructor: Britany Deuble
• Contact Mrs. Gensburg for more information

Additional Resources

• Explore the program: Watch the Digital Marketing & Management program video
• Earn up to 48 college credits through academic courses and articulated credit at individual colleges
• Industry-recognized credentials and certifications are embedded into this program
• Participate in BPA — which aims to provide students ways to learn and achieve through competitions