Healthcare Sales (Market) Liaison

About Respire

Respire Homecare Services provides comprehensive, compassionate, and personalized home care services for patients and their families. The company fosters an environment that balances employee needs with company goals through open communication, teamwork, trust, and mutual respect. Respire embraces change, establishing sound policies and practices that treat employees with dignity and equality while delivering patient‑centered home care.

About the Role

The Market Liaison drives business growth by promoting Respire’s durable medical equipment (DME) products and respiratory services within an assigned regional territory. The role builds and maintains strong relationships with referral sources—including hospital systems, case managers, physicians, advanced practice providers, respiratory management teams, sleep labs, transitional‑care facilities, LTAC facilities, hospice organizations, and other healthcare partners—and serves as a key community representative to support referral development, strengthen partnerships, and identify service‑expansion opportunities. The position works closely with leadership to align territory strategy, referral activity, and reporting with organizational growth.

Responsibilities

• Build and maintain strong relationships with referral sources and clients while representing the company professionally.
• Develop new business opportunities within the target market and strengthen existing referral partnerships to maximize referral potential and expand product offerings.
• Participate in negotiations with referral source organizations and collaborate with leadership on strategic business‑development initiatives.
• Manage respiratory product categories—including ventilators, cough‑assist devices, supplies, and related equipment—ensuring qualification requirements, documentation, and billing compliance are met.
• Monitor market trends, competitor activity, new products, service offerings, and delivery practices to support territory growth and business strategy.
• Maintain accurate records of sales and marketing activities (daily call reports, work plans, territory analyses, engagement tracking, and CRM documentation) using Salesforce.com or similar systems.
• Resolve customer complaints by investigating issues, coordinating solutions, reporting patient outcomes, and recommending service improvements to leadership.
• Represent the company at industry events, networking opportunities, and manufacturer partner meetings to enhance public image, strengthen partnerships, and identify new opportunities.
• Maintain professional and technical knowledge through continuing education, seminars, professional publications, and participation in relevant industry organizations.
• Support compliance, accreditation, and performance‑improvement initiatives by participating in inspections, surveys, reporting misconduct or unethical activity, and contributing to the company’s Performance Improvement program.

Requirements

• High school diploma or equivalent required; Associate’s or Bachelor’s degree in Sales, Marketing, Healthcare Administration, or a related field preferred.
• Five (5) years of experience in the DME, home health, or healthcare industry required; DME sales and marketing experience strongly preferred.
• RCP or RRT credential preferred.
• Established professional relationships within the healthcare community and referral network preferred.
• Strong knowledge of respiratory services, durable medical equipment, and third‑party payer policies.
• Excellent public speaking, presentation, and provider‑engagement skills with the ability to communicate effectively across all levels of healthcare organizations.
• Strong interpersonal, organizational, time‑management, and territory‑management skills; ability to work independently and drive results.
• Proficiency with CRM platforms such as Salesforce.com and standard business software (email, internet, word processing).
• Experience with Brightree, Apacheta, or similar DME management systems is a plus.

Benefits

• Health, dental, and vision insurance
• 401(k) with employer match
• Life insurance
• Paid time off
• Mission‑driven culture focused on whole‑person wellness and dignity
• Opportunities for career growth within the company

Pay

$75,000 base salary plus commission, offering significant earning potential. Commission is paid monthly, with typical monthly payouts ranging from $3,000–$5,000+, and no cap on total commission earnings.